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Intema aims at becoming the North American leader on the market of smart eFlyers and intelligent Newsletters. To achieve that, Intema has developed patent pending technology named the PREDICTIVE MARKETING ENGINE, an ingenious platform to deliver data driven content ruled by predictive modeling. Powerful, unique, qualitative differentiation for customer loyalty. INTEMA ambitionne de devenir le leader nord-américain
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Executive Summary
December 2013
Disclaimer
Certain information contained in this presentation constitutes forward-looking statements.
Forward-looking statements are frequently characterized by words such as "plan," "expect,"
"project," "intend," "believe," "anticipate" and other similar words, or statements that certain
events or conditions "may" or "will" occur. Forward-looking statements are based on the opinions
and estimates of management at the date the statements are made, and are subject to a variety
of risks and uncertainties and other factors that could cause actual events or results to differ
materially from those projected in the forward-looking statements. These factors include the
inherent risks involved in the exploration and development of technologies, the uncertainties
involved in developing technology applications, fluctuating prices, the possibility of project cost
overruns or unanticipated costs and expenses, uncertainties relating to the availability and costs
of financing needed in the future and other factors. The Corporation undertakes no obligation to
update forward-looking statements if circumstances or management's estimates or opinions
should change. The reader is cautioned not to place undue reliance on forward-looking
statements.
TSXV: ITM
INTELLIGENT EMAIL MARKET
SMART eFLYER MARKET
DATABASE MARKETING
Our goal
Become the North American leader
TSXV: ITM
Be THE
CANADIAN
DIGITAL
MARKETING
COMPANY
TSXV: ITM
The Market
DIGITAL MARKETING DOLLARS (in billions)
Sources :ECONSULTANCY | FORRESTER RESEARCH | GARTNER | GOOGLE | IDG | MASHABLE | THE NIELSON GROUP | REDANT | SEARCH
ENGINE WATCH
2013 2014 2015 2016 2017
42.50
47.77
55.55
58.67
62.25
TSXV: ITM
DIGITAL MARKETING DOLLARS
Sources :ECONSULTANCY | FORRESTER RESEARCH | GARTNER | GOOGLE | IDG | MASHABLE | THE NIELSON GROUP | REDANT |
SEARCH ENGINE WATCH
Email and Database Marketing
by 2017
$15 BILLIONS
The Market
TSXV: ITM
The Market Opportunity
DIGITAL MARKETING EVOLUTION AND INTEMA
Sources :ECONSULTANCY | FORRESTER RESEARCH | GARTNER | GOOGLE | IDG | MASHABLE | THE NIELSON GROUP | REDANT |
SEARCH ENGINE WATCH
Marketers always dreamed of true “one-to-
one marketing,” where the experience of
interacting with a brand would be unique and
different to each individual.
TSXV: ITM
Sources :ECONSULTANCY | FORRESTER RESEARCH | GARTNER | GOOGLE | IDG | MASHABLE | THE NIELSON GROUP | REDANT |
SEARCH ENGINE WATCH
Marketers eagerly proclaimed that with this
possibility, they should be able to deliver
• exactly the right message
• with the right content
• at the right time.
The Market Opportunity
DIGITAL MARKETING EVOLUTION AND INTEMA
TSXV: ITM
True one-to-one marketing
comes real with INTEMA.
The Market Opportunity
DIGITAL MARKETING EVOLUTION AND INTEMA
TSXV: ITM
The PREDICTIVE MARKETING ENGINE by INTEMA
Sources :ECONSULTANCY | FORRESTER RESEARCH | GARTNER | GOOGLE | IDG | MASHABLE | THE NIELSON GROUP | REDANT | SEARCH
ENGINE WATCH
Retailers recognize the benefit of behavior
analysis as critical to their business
94%
The Market Opportunity
TSXV: ITM
66%
The PREDICTIVE MARKETING ENGINE by INTEMA
Retailers want to personalize email campaigns
and website to increase the customer experience
and get better results
The Market Opportunity
Sources :ECONSULTANCY | FORRESTER RESEARCH | GARTNER | GOOGLE | IDG | MASHABLE | THE NIELSON GROUP | REDANT | SEARCH
ENGINE WATCH
TSXV: ITM
Analyzes individual shopper behavior, and
individual product attributes to determine the
most relevant products for each unique
shopper, and predict the next purchase.
An innovative platform to deliver data driven
content ruled by predictive modeling.
The PREDICTIVE MARKETING ENGINE by INTEMA
The Market Opportunity
TSXV: ITM
As this data is collected and processed
through INTEMA’s predictive algorithms,
building segments is no longer needed.
The PREDICTIVE MARKETING ENGINE by INTEMA
The Market Opportunity
TSXV: ITM
With Intema’s
Predictive Marketing Engine
every shopper become a segment
The PREDICTIVE MARKETING ENGINE by INTEMA
The Market Opportunity
TSXV: ITM
The Market Opportunity
A REVOLUTION IN THE MARKETING WORLD
• Truly engage one to one conversations with
customers.
• Increase individual customer insight
• Meet the customer with the right offer at the right
moment
• True one-to-one and completely measurable
marketing.
• To transform the enterprise over the next decade.
TSXV: ITM
CORPORATE STRATEGY
Leverage shares to accelerate growth
with strategic acquisitions.
TSXV: ITM
Grow organically by increasing
sales to existing clients
CORPORATE STRATEGY
TSXV: ITM
Gain new customers with innovative
technologies and profit making solutions.
CORPORATE STRATEGY
TSXV: ITM
• Acquisition plan to speed up growth
• Target competitors to consolidate
specialty marketing markets
• Target complementary companies to
strengthen market leader position
CORPORATE STRATEGY
TSXV: ITM
• Long term agreements for recurrent
revenues
• Revenues based on pay per use model
• Professional fees billed hourly
BUSINESS MODEL
TSXV: ITM
Unique content technology
using predictive modeling.
COMPETITIVE ADVANTAGE
TSXV: ITM
One of the few with offer based
on both general business needs
and technology requirements.
COMPETITIVE ADVANTAGE
TSXV: ITM
Better insight
Greater understanding
Several years of experience
COMPETITIVE ADVANTAGE
TSXV: ITM
Unique applications with
high level professional services
COMPETITIVE ADVANTAGE
TSXV: ITM
COMPETITORS
Email marketing providers
ExactTarget (US)
SylverPop (US)
Experian Cheetah (US)
Lyris (US)
StrongMail (US)
ThinData (CDN)
TSXV: ITM
Marketing Software providers:
Responsys (US)
Marketo (US)
Eloqua (US)
HubSopt (US)
COMPETITORS
TSXV: ITM
Predictive Marketing Software providers:
Angus (CDN)
Provides analysis
PredictiveIntent (UK)
Provides analysis
IBM (US)
Provides analysis
COMPETITORS
TSXV: ITM
Predictive Marketing Software providers:
Intema is the only company to provide content based on predictive modeling
COMPETITORS
TSXV: ITM
INTEMA’S TECHNOLOGIES
the PREDICTIVE MARKETING ENGINE Unique application to generate personalized content based on predictive modeling
eFLYERmaker Application to assemble and send SMART EFLYERS and INTELLIGENT NEWS LETTERS
KONVERSATION Top of the line email application
TSXV: ITM
We work with them
TSXV: ITM
SHARE HIGHLIGHTS TSX-V: ITM
Outstanding
Fully Diluted
In Escrow
32,535,799
38,930,799
0
Warrants Outstanding
Options
Convertible Debenture
3,270,000
1,375,000
1,750,000
TSXV: ITM
MANAGEMENT
Roger Plourde, Director, President and CEO,
Robert Deslandes, Chief Financial Officer
Sébastien Plourde, Director, Executive Vice-President, CTO
TSXV: ITM
BOARD
Gérald Desourdy, Chairman President of Névé, a private management and investment corporation
President of the real estate development Parc sur Rivière Bromont.
Member, advisory board of Hewitt/Caterpillar
Board member of Sigma Industries Inc.
Chairman of Rocmec Mining Inc.
Gilles Seguin, Director Lawyer, BCF Business law
Réal Desjardins, Director President Transtech paper Inc.
Gabriel Bouchard, Director President iPoint Inc.
Jean Durocher, Director President JDCom
Roger Plourde, Director President and CEO, INTEMA
Sébastien Plourde, Director Executive Vice-President, CTO, INTEMA
TSXV: ITM
TEL. 866.632.7217 | www.intema.ca
1000, rue Saint-Antoine ouest, bureau 400, Montréal (QC) CANADA
TRANSFER AGENT
Canadian Stock Transfer
1600 - 2001 University St.
Montreal, Quebec, H3A 2A6
AUDITORS
Brunet Roy Dubé CA
1200-7100, Jena-Talon Street East,
Montreal, Quebec, H1M 3S3
LEGAL COUNSEL
BCF Business law
1100, René-Lévesques Blvd. West, 25th floor,
Montreal. Quebec, H3B 5C9
For more information, please contact:
CHF Investor Relations
Cathy Hume, CEO
T: +1-416-868-1079 x 231
TSXV: ITM
TEL. 866.632.7217 | www.intema.ca
1000, rue Saint-Antoine ouest, bureau 400, Montréal (QC) CANADA