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Marketing Technologyand Applied AI
Corporate Presentation
February 2020 | TSXV: ITM
© 2020 Proprietary and Confidential. All Rights Reserved.
This presentation may contain “forward-looking statements”. All statements other than statements of historical
facts included in this presentation, including, without limitation, those regarding the projected financial
performance of the Corporation; the expected development of the Corporation’s business and projects;
execution of the Corporation’s vision and growth strategy; sources and availability of financing for the
Corporation’s projects; renewal of the Corporation’s current customer, supplier and other material agreements;
and future liquidity, working capital, and capital requirements, are forward-looking statements. Although the
forward-looking statements in this presentation are based upon what management of the Corporation believes
are reasonable assumptions, there can be no assurance that they will prove to be accurate, as actual results
and future events could differ materially from those anticipated in such statements. The Corporation
undertakes no obligation to update forward-looking statements except as required by applicable securities
laws. The reader is cautioned not to place undue reliance on forward-looking statements.
© 2020 Proprietary and Confidential. All Rights Reserved.
Intema Solutions (TSXV: ITM)A leading Canadian Marketing Technology and Artificial Intelligence company.
Global ReachIntema’s eflyermaker.com email marketing solution has over 13,000 users in 80+ countries.
Fast Growing MarketsExpected email marketing CAGR of 15.2%. Expected AI CAGR of 55.6%.
New Management TeamManagement and stakeholders focused on expanding the business in key target markets.
Martech + AI Company Listed on the TSXVAllowing potential investors to take advantage of these fast growing sectors.
© 2020 Proprietary and Confidential. All Rights Reserved.
● The unregulated era of Internet marketing is coming to an end.
● Governments are passing tough privacy and anti-spam laws: CASL, CAN-SPAM, PIPEDA, CCPA, GDPR.
● Consumers are increasingly concerned over the amount of personal data companies are collecting.
● Automating messages and content across channels increases ROI.
● Frees up time to focus on higher value activities like strategy and creating quality content.
● Required to engage customers in 1-to-1 conversations at scale.
● Consumers want brands to treat them as individuals.
● Personalized experiences increase customer loyalty and boost order size and frequency.
● BUT doing personalization while complying with personal privacy laws is tricky.
AutomationCompliance Personalization
© 2020 Proprietary and Confidential. All Rights Reserved.
● Market leading email marketing platform with over 13,000 users in 80+ countries.
● Only product to fully comply with Canadian, US and European anti-spam and privacy laws.
● Unique compliance module required by regulated industries such as finance and pharma.
● Advanced marketing automation that manages the Customer Experience.
● Partner with agencies to help corporations with their digital transformation.
● Solves one of the biggest problems CMOs are facing today.
● Patented Machine Learning engine.
● Creates personalized content based on customer behaviour.
● Allows 1-to-1 marketing at scale.
● Boosts customer loyalty and average order size.
FOR AGENCIES
© 2020 Proprietary and Confidential. All Rights Reserved.
● Global email marketing growth from 2018-2023 has an expected CAGR of 15.2%.1
● Email remains the top performing digital marketing channel with an ROI of 42x.2
● Number of active users of email will reach 4.3 billion by 2023.3
● Global spending on marketing automation tools to surpass $25 billion by 2023.4
● Sector growth from 2017 To 2023 has a predicted CAGR of 14%.4
● On average 51% of companies are currently using marketing automation. 58% of B2B companies plan to adopt the technology.5
● The global artificial intelligence (AI) market was $4.06 billion in 2016 and is projected to reach $169.41 billion by 2025.6
● Global AI market predicted to have a CAGR of 55.6% from 2016 to 2025.6
● North America is projected to be the fastest growing AI market.6
MarketingAutomation
Email Marketing
AI
1 https://www.marketresearchfuture.com/reports/email-marketing-market-74262 https://dma.org.uk/uploads/misc/marketers-email-tracker-2019.pdf3 https://www.oberlo.com/blog/email-marketing-statistics
4 https://go.forrester.com/blogs/global-marketing-automation-spending-will-reach-25-billion-by-2023/5 https://www.emailmonday.com/marketing-automation-statistics-overview/6 https://www.marketwatch.com/press-release/artificial-intelligence-ai-market-2019-analysis-size-business-growth-trends-and-projections-by-2025-2019-10-28
© 2020 Proprietary and Confidential. All Rights Reserved.
© 2020 Proprietary and Confidential. All Rights Reserved.
© 2020 Proprietary and Confidential. All Rights Reserved.
● Direct sales in regulated industries○ Financial services, pharma,
medical, cannabis, etc.
● Partner with agencies
● Refresh product design○ Easier to use○ Cleaner interface○ New features
● Marketing push○ Online sales○ Trade shows, conferences
● Consolidate email marketing market○ Acquire smaller players○ Add their revenues to our own○ Enhance profitability by
eliminating redundancies
● Acquire complementary products and technology
○ Cross-sell to our existing customer base
○ Gain sales presence in new markets
AcquisitionsOrganic Growth
© 2020 Proprietary and Confidential. All Rights Reserved.
Laurent BenezraCEO & President
16 years experience in the financial sector for
major investment firms. Chartered Investment
Manager (CIM).
Elise VandoorneCFO
25 years experience as a corporate accountant for Canadian, American
and European companies.
Claude G. ThéoretCOO
20 years experience working with Big Data. Founded, grew
and sold one of Montreal’s first AI companies. PhD in
Astrophysics.
Sébastien PlourdeCTO
20 years experience in digital marketing. 10
years experience building predictive marketing engines.
Daniel DrouetVP Product
20 years experience designing, building and
delivering complex technology products
and services.
© 2020 Proprietary and Confidential. All Rights Reserved.
● Company in a turnaround scenario with no debt.
● New management team (CEO, COO, CFO), enhanced technical team (VP Products) and revamped board.
● $1.75 million in financing (maximum of $4 million including warrants) with management and long-term investors.
● Graduation to TSX Venture
● New focus on markets that are better aligned with our product offering.
● Since beginning 2020:
○ exclusive pilot projects with major Canadian financial firms;
○ contract to power LeadFox’s marketing automation platform.
Following CEO change (April 2019)
© 2020 Proprietary and Confidential. All Rights Reserved.
TSX Venture Exchange ITM
Shares outstanding 68,297,462
Exercise price: $0.10Exercise price: $0.15Exercise price: $0.24
15,000,00010,000,000
2,693,667
Fully diluted shares 95,991,129
52-week low-high price $0.02 - $0.21
Recent price $0.11
● Gross proceeds from last two financing: $1.75 million, with warrants (if exercised): $4 million
● New long-term shareholders account for 37% of outstanding shares (could grow to 54% if warrants are exercised)
© 2020 Proprietary and Confidential. All Rights Reserved.
www.intema.comwww.eflyermaker.comwww.matcheranalytics.com
Address15 Marie-Anne W., Suite 200
Montreal, QC,H2W 1B6Canada
Telephone
+1-514-861-1881Toll-free: 1-866-632-7217
