www.coelum.com

Coelum is the most diffused Astronomy Press brand in Italy.

Coelum Astronomia born in 1997 in Venice, and today is owned by Gruppo MAASI (link) who acquired it in 2008.

Fact sheet_Coelum People Reach (Italy)

With the Coelum brand, MAASI offers several products and services, reaching more than 60.000 astronomy-addicted people/year:

> Magazine (Coelum Astronomia)

> The CFHT series (calendars, posters)

> Community Digital service Coelum Astronomia (digital edition)Coelum.com (the Italian Astronomy portal)Coelestis (the Italian Astronomy Community)Coelum App (Astronomy become mobile)Coelumstream.com (the Italian Astronomy video sharing)

www.coelum.com

Coelum NewslettersCoelum Facebook PageCoelum TwitterGoogle+ Coelum CommunityPaper.li daily issues

Fact sheet_Coelum People Reach (Italy)

www.coelum.com

*CFHT is…Canadian France Hawaii Telescope (link)

The CFH observatory hosts a world-class, 3.6 meter optical/infrared telescope. The observatory is located atop the summit of Mauna Kea, a 4200 meter, dormant volcano located on the island of Hawaii. The CFH Telescope became operational in 1979. The mission of CFHT is to provide for its user community a versatile and state-of-the-art astronomical observing facility which is well matched to the scientific goals of that community and which fully exploits the potential of the Mauna Kea site.

CFHT's spectacular IMAGES of the heavens, the fruit of a collaboration with Coelum Astronomia, have been used month after month since 2002 to produce a yearly wall calendar as well as an Image of the Month for the CFHT web site. Some of the best CFHT pictures have been edited as posters.

Fact sheet_Coelum People Reach (Italy)

www.coelum.com

The Magazine: Coelum Astronomia

○ Number of issues per year: 11 (monthly)

○ Pagination: 80 pg (per issue)

○ Print run: 165.000 cp (per year)

○ Readers: 6.000/issue (of which 40% subscriptions)

Fact sheet_Coelum People Reach (Italy)

www.coelum.com

The CFHT series. Discover the deep universe! Amazing images

taken by the Canadian France Hawaii Telescope (link) exclusively processed by the Coelum staff.

Calendars○ Since 2001, 13 years of CFHT Calendar published by Coelum○ Size: 30x42 cm○ Pagination: 16 pg

○ Print run: 10.000 cp (per year)

Posters○ New 2013 issue: 10 themes○ Size: 50x70 cm

Fact sheet_Coelum People Reach (Italy)

www.coelum.com

Community / Digital services Get engaged to the Astronomy today!

Coelum Astronomia, digital edition (link)

○ Platforms: PC (Windows, MAC, Linux), Android tablets, Apple iPad (coming soon)

○ Pagination and Issues: same as the paper edition

○ Readers: avg 7.000 (per year)

Fact sheet_Coelum People Reach (Italy)

www.coelum.com

Community / Digital services Get engaged to the Astronomy today!

Coelum.com, the Italian Astronomy portal (link)

○ Subscribers (free): > 2.500

○ Articles (free): > 2.200

○ Photo gallery: > 4.100

○ Comments: > 10.000

○ Monthly visitors (people): avg 27.000

○ Visitors split: new 52% returning 48%

Fact sheet_Coelum People Reach (Italy)

www.coelum.com

Community / Digital services Get engaged to the Astronomy today!

Coelestis, the Italian Astronomy Community (link)

○ Subscribers (active): > 11.900

○ Threads: > 49.000

○ Posts: > 680.000

Fact sheet_Coelum People Reach (Italy)

www.coelum.com

Community / Digital services Get engaged to the Astronomy today!

Coelum App, Astronomy become mobile

○ Android 3.2+ (link)

○ iPad (coming soon)

Fact sheet_Coelum People Reach (Italy)

www.coelum.com

Community / Digital services Get engaged to the Astronomy today!

Coelumstream.com, the Italian Astronomy video sharing (link)

○ Subscribers (free): > 2.500

○ Videos (free): > 450

○ Live casts (recorded): 12

Fact sheet_Coelum People Reach (Italy)

www.coelum.com

Community / Digital services Get engaged to the Astronomy today!

Coelum Newsletter

○ Subscribers (active): > 3.000

○ Periodicity: 2 / month (weekly being activated)

Fact sheet_Coelum People Reach (Italy)

www.coelum.com

Community / Digital services Get engaged to the Astronomy today!

Coelum Facebook Page (link)

○ Likes: > 7.800

○ Weekly total reach: avg 16.000

Fact sheet_Coelum People Reach (Italy)

www.coelum.com

Community / Digital services Get engaged to the Astronomy today!

Coelum Twitter (link)

○ Follower: > 2.800

○ Tweet: > 1.800

Fact sheet_Coelum People Reach (Italy)

www.coelum.com

Community / Digital services Get engaged to the Astronomy today!

Google+ Coelum Community (link)

○ Plus: 700

Fact sheet_Coelum People Reach (Italy)

www.coelum.com

Community / Digital services Get engaged to the Astronomy today!

Brand New!! Paper.li daily issues

○ Coelum Astronomy International (link)

○ Coelum Astronomia (link)

Fact sheet_Coelum People Reach (Italy)

www.coelum.com

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