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IMDb and RottenTomatoes are not !
Popular Movie Sites Popular Social Platforms
• Cannot find movies popular among friends
• No way to discover ratings/reviews by my friends
• Updates get lost quickly• No comprehensive movie details
Movie discovery is intuitively social
• Social community for book lovers• Founded in 2007• 16 million members• Acquired by Amazon in 2013 for $150 MM
is for movies !Social
• Social Discovery engine– Personal recommendations– Popular among friends
• Better Ratings and Reviews– Aggregated against products– Friends reviews discoverable
forever !
• Comprehensive movie database
Dapple
powered by
Twilight (millions of fans) – IMDb v/s Dapple
Comprehensive movie details
Can’t discover ratings by friendsLow average score masks overall popularity
Captures popularity among friends, increases confidence
IMDB +
Other important social signals highlight overall popularity
Other Competitors
Personal Recommendations
Popular Among Friends
Limited to recent activity
Reviews/Ratings By Friends
Customers (Current Focus)• Business to Customer(B2C)– Facebook users in the age group 18-34
• US (80 million users), India(40 million users)
• Movies post popular form of entertainment– IMDb second most popular entertainment site after
YouTube– Most popular entertainment apps on ITunes Store
all related to movies
Customers(Business to Business)• Dapple platform designed to scale to
any product vertical– 90% people trust reviews by friends more
than other forms of advertising– Discovery engine creates greater product
selection for end users
Greater Selection(Engine)
Increased Confidence
(Friends’ Reviews)
Higher Purchase Probability
Already in preliminary talks with Flipkart.com to do pilot on their books catalog !
E-Commerce Industry
$200 billion
don’t have social reviews yet !
Revenue• Lead generation (Current)– DVD + Online video market - $13 billion – Amazon, ITunes, Netflix, Fandango
• Video on Demand (Long term)• Rapidly growing, high profit industry
30% YOY revenue growth in 2012
65% YOY revenue growth in 2012 2010 2012 2017
0
1
2
3
4
5
Online video on demand revenue(in $ billions)
• Post PC era; in 2012 more movies bought online than physical DVDs
• No current solution for Indian market
Who Needs Us• All leading e-commerce/entertainment sites– Social Recommendations and Reviews– Rapidly increasing media consumption on mobile devices
Recent Acquisitions
Social book discovery
Social movie/restaurant discovery
Movie reviews by friends
Social TV Entertainment discovery
Team
Saikat Ghose Lead DeveloperAmazon Advertising
4+ years building large scale web applicationsHadoop, Memcached, AWSFiled Patent on calculating purchase probability of Amazon customers
BITS, Pilani Computer Science
Prateek SharmaLead DeveloperAmazon Advertising
Led development of real time web service which handles billions of requests daily
Worked extensively with Redis, MySQL, Hadoop, OBIEE, AWS
BITS, Pilani Computer Science
Tapas DwivediFounder & UX DesignerBraindead
Built UI/UX, gameplay and was responsible for promotion of the game.
Braindead was an extremely viral online trivia game founded in July, 2012
BITS, Pilani Physics
Rollout plan
December, 2012
May, 2013
October, 2013
• Founded
• Private Beta• Web Application
• Public Release• Mobile Application
Funding
Looking to raise $250,000• Annual Data License from Rovi• Expanding Team• Mobile Application Development• Core Platform• Product Marketing/Promotion
Currently running on personal funds
