STILLGOINGGet Still, To Keep Going

www.stillgoingmeditation.com

Customer Persona: Professionals Requiring High Level of Sustained Focus and Interactivity

10 Most Stressed

Cities In America:

1. Washington, DC

2. New York, NY

3. Miami, FL

4. San Francisco, CA

5. Jersey City, NJ

6. Oakland, CA

7. Chicago, IL

8. Newark, NJ

9. Philadelphia, PA

10.Los Angeles, CA

TEACHINGAVIATION RELATED

PROFESSIONSHEALTH CARE

WORKERS

PROFESSIONAL SERVICES

FIRST RESPONDERS ARTIST/ CREATIVES

Target Locations

Problem: Americans Are Paying For Stress With Their Health & Well Being

Over half of the 550 million working days lost annually in the U.S. from

absenteeism are stress related.

43% of adults report that stress has caused them to lie awake at night in

the past month.

The World Health Organization estimates the cost of stress to

American businesses is as high as $300 billion.

Diminished Focus

Insomnia

Reduced Emotional Capacity

Increased Absenteeism

Loss of Productivity

Stress Related Illnesses

Why STILLGOING?

CALM

Headspace

Take A Break

The Mindfulness App

WHAT SETS US APART First “Live” Guided Meditation

App

Pay as You Use Model

Personalized Experience

Sessions Use Multiple Exercises To Keep Users Engaged

Network of Experienced Coaches Like Never Before

“Live” Group Class Option

Video and Audio Only Options

Growing market of mindfulness/ meditation apps:• 2K iPhone Meditation Related Apps• 250 Google Play Meditation Related Apps

We are determined to create an engaged meditation practice that helps our users live their very best life.

We are obsessed with bringing a transformational experience to both our users and coaches.

How It Works(3) Select Coach, Pay & Meditate(2) Choose Session Type

o Select the type of session you want.

o Select a group meditation class or initiate a 1-on-1 coaching session.

o Listed active coaches are selected based on users meditation goals.

o A picture and quick summary of each coaches credentials are provided to aid in users selection.

(1) Login/ Register

o Login via mobile app or desktop.

o Users provide information on meditation goals.

Organizational/ Employer Offering STILLGOING partners with the organization to promote service usage

and the benefits of meditation

Organizational Coupon Code indicates prepaid or discounted service based on selected partner program.

GOLD Partner: Requires Retainer Usage Invoiced Monthly Listed STILLGOING Partner On Our Website & Publications

SILVER Partner: 10% Discount Offered Listed STILLGOING Partner On Our Website & Publications

Allows STILLGOING a direct channel to promote service with organizational users.

Pricing & Revenue Model

1-on-1 Coaching

$20 = 16 Min

• Live Session

• Interactive

• 1-on-1 consultation

• Customized Guided Session

• Video or Audio-Only Interface Options

Group Coaching

$10 = 30 Min

• Live Prescheduled Sessions

• Video or Audio-Only session options

• Max 100 Group Participants

25% STILLGOING Fee75% Coach Fee

35% STILLGOING Fee65% Coach Fee

Using PayPal Adaptive Split Pay To Collect & Distribute Fees

Capture Strategy: Customers & CoachesEND USERS

Customer Targeting

Direct Engagement/ User Awareness

Benefit Offering

Employer & Organizational

Partnerships

Viral Campaign

Inbound Marketing & Social Strategy

MEDITATION COACHES

Targeted LinkedIn, Indeed and Simply Hired Targeted Searches

Partnering With Established Meditation Coaching Certification Programs

Inbound Marketing (SEO, Landing Pages, etc.)

Our Team“The Crazy Interns”

Starr Barbour, Founder + CEO• Fifteen year of executive experience leading major finance and IT

transformations.• Responsibilities: Fundraising, Outsourced Technical Development,

Setting The Course For The STILLGOING Movement.

Kathryn Lomax, COO + Chief Meditation Curator• Corporate transformation expert with focus on optimizing human

service delivery• Responsibilities: Meditation Program Development, Coach Curation, All

Things Surrounding “Making It Happen”.

Michael Barclay, Chief Marketer• Experiential marketer and social media strategist leading campaigns

with some of Americas most recognized brands.• Responsibilities: Inbound Marketing, Social Strategy, and Viral

Marketing Campaign.

Osvin Web Solutions (Outsourced Development Team)• Osvin Web Solutions is a leading off shore web and mobile development

firm having taken several companies from idea to market to include most recently “Doctors On Demand”. The Osvin team is truly a part of STILLGOING.

Our Journey:From Idea To Reality

MAR 2015

•SXSW Startup Spotlight (Concept Showcase)

•Develop Wireframe

MAY 2015

•Outsourced Development

JUL 2015

•SXSW V2V Startup Spotlight (Service Demo)

•Accelerate w/Google

SEP/ OCT 2015

•User Testing

DEC 2015

• Test Release of MVP

(IOS Platform)

JAN/ FEB 2016

•Secure Seed Funding For Launch

•Launch First Corporate Partner Program [10/15 Confirmed TahzooPartner Program]

MAR 2016

•Release Version 2.0 of Technical Release (IOS & ANDROID) at SXSW

May 2016

•Launch National Marketing Campaign

Traction On boarded +200 Coaching Partners.

Developed fully functional MVP submitted to Apple IOS awaiting “Go-Live” approval/release.

Secured pilot corporate partnership with Tahzoo for their US Offices (January 2016).

Marketing: Added an experienced marketer (Michael Barclay) to help us

launch a lean viral campaign.

Participated in the Accelerate With Google program to learn how to build an Inbound Marketing strategy.

Member of 1776 a Washington, DC based accelerator.

Winner of InnovateHer Reston local pitch competition.

Selected for Atlanta and DC Pipeline Angels Pitch Summit. Selected as a follow-up post Go-Live company.

Our Give BackTeaching the tool of meditation

to those in need in order to empower them to “be the

change they wish to see in the world”.

Armor Down Partnership Partnering with Armor Down to allow for in-app $5 donations towards Armor Down. Armor Down teaches mindfulness and meditation to returning service members to help them in their transition.

Mindful Streets Teaching meditation to young people (Ages 12-25) in some of America’s toughest neighborhoods. We seek to leverage our network of coaches to facilitate this program.