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Sallie Goetsch explains why you need Webmaster Tools in addition to Google Analytics. Reasons include notification when your site is down or has security problems, and the ability to ask Google to re-index your site.
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6/25/14 www.bacnetwork.com
6/25/2014 www.bacnetwork.com
• Lead generation?
• E-commerce?
• Event management/registration?
www.bacnetwork.com
www.bacnetwork.com
www.bacnetwork.com
www.bacnetwork.com
6/25/14 www.bacnetwork.com
6/25/14 www.bacnetwork.com
6/25/2014 www.bacnetwork.com
6/25/14 www.bacnetwork.com
6/25/14 www.bacnetwork.com
The Content
Keywords page lists
the most significant
keywords and their
variants Google
found when
crawling your site.
6/25/2014 www.bacnetwork.com
This shows you what Google
sees AND tells Google to re-
index your site.
• If you have Google Analytics, it will
take 10 minutes for your web person to
add Webmaster Tools.
• If you don’t have Google Analytics, it
will take 20 minutes to set both up.
(Longer if you need e-commerce
tracking, event tracking, goals, etc.)
6/25/14 www.bacnetwork.com