Google Webmaster Toolkit

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Google Webmaster Toolkit

2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 2

www.google.com/webmaster

Google Webmaster Toolkit

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https://www.youtube.com/watch?v=COcl6ax38IY

Google Webmaster Toolkit

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Why use Webmaster?

Understand -

• - Whether Google has any issues with your site

• - Which words and phrases people are using

• - Who is linking to your site

• - How Google “sees” your site

Google Webmaster Toolkit

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Webmaster Tools – Dashboard

Google Webmaster Toolkit

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Webmaster Tools

Google Webmaster Toolkit

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Webmaster Tools

Google Webmaster Toolkit

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Webmaster Tools

Google Webmaster Toolkit

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Create a .txt file of the links you want disavowed

Webmaster Tools

Google Webmaster Toolkit

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Upload the txt file to the Disavow tool

Webmaster Tools

Google Webmaster Toolkit

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This is where Google tells you that “you’ve been bad”

Webmaster Tools

Google Webmaster Toolkit

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Webmaster Tools

Google Webmaster Toolkit

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Webmaster Tools

Google Webmaster Toolkit

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Use this to remove pages from your site from Google’s database.

You should also take steps to ensure Google doesn’t include them again

Webmaster Tools

Google Webmaster Toolkit

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Webmaster Tools

Google Webmaster Toolkit

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Webmaster Tools

Google Webmaster Toolkit

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Webmaster Tools

Google Webmaster Toolkit

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Webmaster Tools

Google Webmaster Toolkit

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When multiple URLs lead to the same destination – duplication could occur in the Google index

URL parameters can be used to resolve by advising Google which URL parameters to ignore

Webmaster Tools

Google Webmaster Toolkit

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To advise of security issues – such as

Site hacked and hosting malwear

Webmaster Tools

Google Webmaster Toolkit

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Webmaster Tools

Google Webmaster Toolkit

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Want some help with – o Your websiteo Search Engine Optimisationo Pay per Clicko Social Mediao Bloggingo Video Marketingo Email marketingo ……… in fact anything to do with your on-

line marketing

Google Webmaster Toolkit

23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 23

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