@LeeBognerECommerce Architect. Professor

CIO Chief Information Officer

Software. Product Manager

Enterprise. Startups. Think-TankTechnology. Retail. CPG. Media. Agency

Lee’s Presentations http://slideshare.net/leebogner

@LeeBogner

@LeeBogner

@LeeBogner

Cross border shopping patterns

@LeeBogner

@LeeBogner

11.11 is a lot bigger than Cyber Monday & Black Friday Sales

@LeeBogner

RMB 35 billion sales

at Taobao & Tmall in one day on

On 2013.11.11Over RMB100 million in sales during the 1st minute

@LeeBogner

@LeeBogner

@LeeBogner

@LeeBogner

@LeeBogner

Startup, founded in 2005,

allows online merchants to service

demand from 100 million shoppers

globally, without requiring operations and IT

infrastructure investment.

Fast emerging as an industry leader in B2C ECommerce international package delivery.

Multiple scanning events

Delivery confirmation

5-7 working days in most locations.

24/7/365 in-sourced customer service

Supports fully landed costing

Proprietary duty and tax engine

Integrates at merchant’s shopping cart.

@LeeBogner

@LeeBogner

@LeeBogner

In China, ECommerce has been marketplace driven

@LeeBogner

Tmall and the rest

@LeeBogner

Horizontal and Vertical ECommerce PlatformsHorizontal Platforms

Luxury

Private Selling

Cosmetics Consumer

Electronics

Media

Grocery

Fashion

@LeeBogner

• Launch Globalization Strategy Efforts

• Adaptable Content Management

• Design for Extensibility @LeeBogner

• Biggest Markets are likely multi-lingual

• Offer at least two language options

• Address this challenge before transitioning to global

@LeeBogner

• Check currencies are converting correctly

• Ensure currency and date display correctly for user’s local currency

@LeeBogner

• Timing & efficiencies are crucial for international

• Adopt tools that help stay fast

• Translation management; reusable content

• Consistent content for all customers, everywhere

• Don’t just translate, you must Localize

• Use the appearance and lingo that your audience is familiar with

@LeeBogner

@LeeBogner

Cross Border

Supplier

Marketplace

Brand Marketplace

China’s Largest

Online Shop

Retail Marketplace

Online & Mobile

Payments

Cloud Services

CASE STUDY

AlibabaChina/Global

AlibabaChina|Global

CASE STUDY@LeeBogner

AlibabaChina/Global

CASE STUDY @LeeBogner

One of the largest B2C

online ECommerce retailers

in China

Online since Jan 2004, with

low margin consumer

electronics

Launched English language

Ecommerce in 2012

for worldwide shipping

Expands into apparel,

baby, food & bev,

home goods

Key Strengths

nationwide fulfillment,

Merch sourcing

scalable technology

platform

CASE STUDY

China/Multi-region

RakutenFounded 1997

17+M products

Top 3 Global Ecommerce

2005 started global

expansion – ACQ & JV

• Buy.com (now Rakuten.com US)

• Priceminister (France)

• Ikeda (Brazil)

• Tradoria (Germany)

• Play.com (UK)

• Wuaki.tv (Spain)

• Kobo Inc. (Canada)

Investments in:• Pinterest

• Ozon.ru

• AHA Life

• Daily Grommet

CASE STUDY

Japan | Global

RakutenPLAY.COM Founded

1998 as direct E-Retailer,

since 2013, online

marketplace-only

Merchant Services

Customer Services

Global ECommerce

Cross border delivery

International PYMT

Seller Language

Translation

Music, Video, Books

Sports, Tech, Office

Home & Garden

Health & Beauty

Toys, Gifts, Baby

CASE STUDY

UK | Multi-regional

TescoUK | Global

Invite-only online seller

marketplace since 2012

Click & Collect 800 stores

50+ sellers, 43M Clubcard

members

4M unique visitors/mo

No. 1 UK grocery/gen merch

Transforming customers

Competes: Amazon,

Rakuten’s Play.com, eBay

Home and garden

Baby and toddler

Sports and leisure

Clothing and jewelry, & more

CASE STUDY

LATAMSelling Models

• B2C, B2B ECommerce

• Online Auctions

Ecosystem

• MercadoPagoPayment systems

• MercadoShopsSMB Ecommerce

• MercadoSocios

Partners Promo Network

• MercadoSolidario

non-profit marketplace

eBay owns 18%

Argentina, Brazil, Chile,

Colombia, Costa Rica,

DR, Mexico, Ecuador, Peru,

Panama, Portugal, Uruguay

Venezuela

CASE STUDY

@LeeBogner

@LeeBogner

@LeeBogner

@LeeBogner

@LeeBognerECommerce Architect. Professor

CIO Chief Information Officer

Social. Mobile. Analytics. Cloud

Startups. Think-Tank. EnterpriseTechnology. Retail. CPG. Media. Agency

Lee’s Presentations http://slideshare.net/leebogner

Attributions

• Cleargo

• Forrester Research

• Johnson & Johnson

• Pay Pal

• Multi-channel Marketing Outlook Report Global ECommerce 2014