8Things to keep in mind when starting your

online business.

IMPORTANT THINGS WHEN BUILDING YOUR ECOMMERCE WEBSITE

1Think of your ‘big idea’ and narrow

it down.

Less variety to target specific customers.By trying to get the attention of everyone, you may wind up not being noticeable at all.

Focus on a specific type of customer to be able to effectively market to them.

Go after niche markets.

CLOTHING

ADULT

KIDS

MEN’S

WOMEN’SBOYS’

GIRLS’

2Do your research!

Look for suppliers/manufacturers.Make sure you get the most value for your money.

High Quali

ty

LowCostPerfec

tSuppli

er

Know your competition.Observe how others selling similar items work or operate so you know how to market your brand.

3Take care of your

customers.

Prevent issues from happening.Try to foresee any potential problems and make sure they don’t happen.

Know how to do damage control.When issues do manage to get past you, be professional and polite when dealing with customers.

Keep customers updated.Let customers know about any information that would be useful to them like upcoming promotions, new products, or how to contact you.

Hey!

4Watch out for

fraud.

Small businesses are targets.Con-artists assume small businesses have less security so they may go after you.

Be alert.Watch out for any unusual activities especially with big purchases. !

5SEO is powerful.

Search result ranks matter.Ecommerce websites, especially new ones, rely heavily on search result ranks for new leads.

6Choose the right

platform.

Think of your target market.Some customers are more likely to look for online stores, while others are more likely to search through marketplaces.

Choose a provider.Look at the features and rates of a shopping cart software provider or marketplace host before signing up.

7Design your website well.

Choose the right theme.Different platforms have different themes. Choose one that matches your brand the most. Or check if your provider offers custom designs.

www.acmeinc.com

Make sure it works.Make sure your website doesn’t just look good but also works well.

FUNCTION > Aesthetics

8Pick the right business and

domain names.

Short, simple, memorable.Your business name should be memorable and should show what you offer. It should also be short to be a good domain name.

www.dontmakeyoururltoolongorconfusing.com

URL

www.shopfrontpro.com