What is this thing called

experience?

Bottom-up

Top-down

Sensation

Brain / Cognition

From knowledge of previous interactions with the

environment

Information from environment through our senses

Recap

Our experience is multi-sensory

Visual capture

Associations between sensory modalities

Two-flash illusion

Bouba

Tiki

https://soundcloud.com/condiment-junkie

Taste 1

https://soundcloud.com/condiment-junkie

Taste 5

Sonic brandingBen and Jerry’s sonic range qr

Weight: yoghurt was perceived

as denser and more expensive

when tasted from a lighter

plastic spoon as compared to the

artificially weighted spoons

Color: Blue spoons seemed to

make the pink yogurt taste saltier

cutlery: The cheese tasted

saltiest when served on a knife.

Shape (round versus angular):

angular yoghurt cup leads to a

stronger taste

experience, harder perceived

consistency, and a more positive

product attitude, but only if

design is important to participants.

Color (50 % saturation versus 100

% saturation): The mean estimated

price is higher if the yoghurt cup

has

an angular shape and also if the

color is 50 % saturated.

High-level cognitive influence

Motivation

Motivation

Motivation

Emotion: positive / negative

Love

What if your brain is left alone

What if your brain is connected

Synesthesia

How Magic Mushrooms Rearrange Your Brain

experience

Post - experience

No sound

No smell

Temperature, humidity

No emotions

From service to experience

User interface

Why do we use computers?

How do we achieve this?

Website

FunctionalExperience

Narrative

Visit once, just for experience

Less functional

No narrative, Goal driven

Visit often

More functional

http://jviewz.com/

Digital service

Kiosk

Digital service/experience

Every touch point contributes to an

experience

The whole is greater that the sum of

the part

Importance on the interaction

between parts

Experience is main focus

Every touch point is a partial

experience

The part is the whole

Importance on parts

Experience is the part

In and out experiences High involvement

Habits

Persuasion