Talk given in Helsinki at CartoonDigital Seminar on May 6th 2014. http://www.cartoon-media.eu/cartoon-masters/cartoon-digital/programme-7.htm?tab=1
Text of Entertainment, smart toys & the internet of things
Entertainment, smart toys & the internet of things.
Alexandra Deschamps-Sonsino @iotwatch
CEO of Tinker London 2007-2010
Good Night Lamp 2012-
What is #iot?
When we embed connectivity in everyday objects
When those objects are designed with an understanding of the affordances of the web.
(wifi, zigbee/radio, GSM)
Flying Saucers in 1957
Frigidaire’s future kitchen in 1956
Honeywell’s Kitchen Computer in 1969
Dick Tracy’s watch in1946
#iot is everywhere!
Evolving industry Human-Computer Interaction Ubiquitous computing / ubicomp blogjects Smarter Planet (IBM) Internet of Everything (Cisco) Industrial Internet (GE) Internet of things Wearables Connected products …..
Extending your screen-based content in the real world.
Tracking activity early on
Using toys to play on screens
Rewarding you for on screen play
Extending play online
Control the screen-based interaction easily Push updates easily Dependant on mobile connectivity Dependant on screen-based ux
Extending your cloud-based content in the real world.
Tracking physical activity
Good Night Lamp
Playing with other senses
Content on demand & timed
Works as a product even when the data doesn’t work. Dependant on the structure of your data & APIs
Smart vs connected.
How to do this?
Assume a minimum investment of £5K to develop a crowdfunding worth prototype. Assume a minimum of £200K for industrialisation. Assume 3 years to really test the market. Decide what defines the success of a product. PR or sales.
The good news
Incubators & accelerators are growing in this space. (Nike & TechStars, BoltBoston, Highway1, Haxlr8r) Send a team to one of them. It’ll be cheaper than running it yourself. Crowdfunding is a good way to test the water with a big brand.