Presented by Mike Demko

MyInsuranceVideos.com

Using Video To Drive Growth In Your Agency

Video sure seems like a

good idea, but how do I get started????

Who’s going to film me?

What camera shouldI use? What

should I talk about?How

long shouldit be?

How do I sharemy videos?

How much is this going to cost?

1. Embedding VIDEO on Your Websites2. Including VIDEO in Your Newsletter or

Outbound Marketing Efforts3. Using VIDEO in Your Sales/Cross Selling

Efforts within Emails4. Using VIDEO for Holidays and Client

Birthdays

Using Video To Drive Growth In Your Agency

- A 4-Part Video Series -

Video Content!

12Fact

s

ABOUT THE GROWTH OF ONLINE VIDEO

Don’t get left behind

Video is the FUTURE!

In March 2014, US internet

users watched over

46.6 BILLION videos

On Average, Each Internet User In The USWatches 248 Online Videos a Month!

19% Growth

Rate from 2013!

2013

2014

Online Video View Growth in the US

46.6 Billion Video Views

39.3 Billion Video Views

2014

2013

2012

2010

0 50 100 150 200 250 300

Hours of Uploaded Video Content per Minute (hours/min)

HOURS OF UPLOADED CONTENT PER MINUTE

10X growth in 4 years!

There's more video content uploaded each month to YouTube…

…than the 3 major US networks have created in the last 60 years COMBINED

UPLOADING VIDEOS TO FACEBOOK HAS

INCREASED

60% of all Video Shares come from Facebook

75%Since 2014

Other

Nearly 65% of all

Americans own a

smartphone which

doubles as a video camera

By the year 2018, 85% of all Internet traffic will be video

source: http://www.reelseo.com/2018-internet-traffic-video

How effective is video

content as a sales and

marketing tool for me?

of big brands say that VIDEO is the Most Effective Form of Content

74%

100% Year over year growth rate of online video ads

HOW VIDEO IS HELPING INSURANCE PROFESSIONALS?

VIDEO Works!

MOST PEOPLE ARE VISUAL LEARNERS

Umbrella insurance?  What is it?Umbrella insurance is extra liability insurance. It is designed to help protect you from major claims and lawsuits and as a result it helps protect your assets and your future. It does this in two ways:Provides additional liability coverage above the limits of your homeowners, auto, and boat insurance policies. This protection is designed to kick in when the liability on these other policies has been exhausted.Provides coverage for claims that may be excluded by other liability policies including: false arrest, libel, slander, and liability coverage on rental units you own.What does umbrella insurance cover?Still a bit hazy on what an umbrella policy covers? Well, let's dig into the details a bit.  Umbrella insurance provides coverage for:InjuriesDamage to propertyCertain lawsuitsPersonal liability situations listed below.You're thinking, "I have auto and homeowners insurance that covers some of these situations." True! But, umbrella insurance insures you above and beyond the limits of those policies and covers some situations that aren't covered by the other types of policies. And rates are less than you think!

Here are examples of the types of coverages provided by an umbrella policy and how they protect you:

Bodily Injury Liability – covers the cost of damages to another person's body. Examples include the cost of medical bills and/or liability claims as a result of:Injuries to other parties due to a serious auto accident where you are at faultHarm caused to others as a result of your dog (yeah, you probably should have taken him to obedience school)Injuries sustained by a guest in your home due to a fallInjuries sustained by a neighbor's child who falls while playing in your yardProperty Damage Liability – covers the cost of damage or loss to another person's tangible property. Examples include the cost associated with:Damage to vehicles and other property as a result of an auto accident where you are at faultDamage claims incurred when your pet rips a friend's priceless oriental rug to shredsAccidental damage to school property caused by your child (hey, you can't disown them)Owners of Rental Units – helps protect against liability that you may face as a landlord. Examples include the cost of liability claims as a result of:Someone tripping over a crack in the sidewalk of your rental property and suing you for damagesYour tenant's dog biting someone and you being held responsible for the injuriesCoverage is also provided should you be sued for:

VIDEO INCREASES PEOPLE’S

UNDERSTANDING OF YOUR PRODUCT

BY

74%

USING VIDEO FOR CUSTOMER TESTIMONIALS

USE YOUR

SMARTPHONE

!

VIDEO TESTIMONIAL TIPSKEEP IT UNDER ONE MINUTE

1. EXCEPTIONAL CUSTOMER SERVICE

2. CLAIMS SUPPORT3. BEST PRICING

A Sales and Marketing Platform with a Video Library of 30 “Done-For-You” Videos

+ More Videos Planned for June 2015

• Embed the Videos on your website• Send them via email when quoting and cross

selling• Include them in your monthly email newsletters

• Post them to social media• Automated email marketing also available!