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MAKING YOUR LISTINGS www.placert.com SOCIAL PROOF

Using Social Media to Market Houses

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MAKING YOUR LISTINGS

www.placert.com

SOCIALPROOF

www.placert.com

Create controlled engagement of the seller and his social network

Way more reach for the listings through social media

Going for that WIN WIN for both broker and seller

My targets in 2007:

www.placert.com

250.000

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Times change

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80% social content• Recommendations• Reviews• Customer profiles• Etc …..

20% product info

www.placert.com

Average listing page contains 0% …

www.placert.com

Unleashing the true power of socialAdding the “soft side” of the houseGetting the insider info of the listing

Placert: the next step

www.placert.com

Placert intro animation moviehttps://youtu.be/1vtyBG2I2bo

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www.placert.com

Big garden with green

surroundingsNiceviews

Tell us what you think is great about your house…

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Perfect barbecue spot! J

Family-friendly

neighborhood

Lots of parking space

Ask your friends and family to do the same!

Big garden with green

surroundingsNiceviews

Example “facilities”

Example Placert “page”

Example “anecdotes”

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Add video with our video apphttps://youtu.be/oSa03IPDiJ4

Create realistic and personal promotional videoSelect scenes and press record; we will do the rest!

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We createdthe soft side off the listing

Join the promotion team!

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If your friends are willing to help, they could join your promotion team or at least share with their own friends

Let’s post this on

Facebook!

Wouldn’t it be great to

have a bigger

garden?

I’ll send a few e-mails

This place could be great

for my colleague I could print

some flyers

Sharing = caring

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Friends create their own content and really get involvedEasy post formats

Friends with benefits ;)Become the friend with benefits and get even more friends involved because they can wincool prizes

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Look what we did!Created unique and relevantinfo for potential buyers or renters

Added the soft side of a house, next to the hard data

Created a promotion team of friends who care

Enhanced online reach and shares

Optimized this listing for Google

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We closed the gap!

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But what did we really do?

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We were building your brand!Increased the amount of (user) generated contentdramaticallyMade both the listing and the site supplying the listing way more relevantInvolved everyone in the transaction; including friends of the friends

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Home Haus Casa

Your brand, your style, your rules

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Enrich your listing pages with user generated content

Ready to use software of course API driven

Huis 家家

Adoption Numbers

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73.4% off the home owners will activate Placert

82% will give you insider (social) content

87% of people who used Placert will advice it to others sellers

Most used, from top to bottom

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Dropping pins on interactive map

Liking features

Adding features

Uploading media

Writing stories

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General numbers and factsWe have helped over 250.000 home owners sell their houses (2015)

We have got over 3.000.000 friends involved in the process

We will reach several thousands of people thru social per listing.

Potential buyers spend 80% more time on listings with videos (Mist Media)

Climb up the Google ladder 50 times faster with social data! (Forrester Research)

Placert publishes all videos on YouTube, the second biggest search engine online!

80% of an Amazon page consists of social created data. The average listing has 0%!

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MAKING YOUR LISTINGS

SOCIALPROOF

Get in touch with Lex GroenewegenFind me on LinkedIn

Check our website @ www.placert.com

Drop me an email @[email protected]

Or just call @+31 6 130 37 459

www.placert.com