Social Media Report - Brokerage Houses (India) September - October 2016

Brokerage Houseson Social Media

Sept 1st – Oct 31st 2016

Brokerage Houses: Social Media Report

This Report looks at how

Brokerage Housesperformed on Social Media between

Sept 1st – Oct 31st 2016

Comparison of

“Brokerage Houses"Facebook Pages

Sep 01, 2016 - Oct 31, 2016

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FundsIndia had the largest fan base of 296,363 while Motilal Oswal Market Commentary showed the highest fan growth of

46.70%.

-10.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

0K 50K 100K 150K 200K 250K 300K 350K

Gro

wth

%

Number of Fans

Motilal Oswal Market Commentary Zerodha Angel Broking FundsIndia

Indiabulls Securities Limited ICICIdirect Money Manager Kotak Securities Reliance Securities

Edelweiss Group HDFC Securities

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Edelweiss

Group

Motilal Oswal

Market

Commentary

ICICIdirect

Money

Manager

FundsIndia Indiabulls

Securities

Limited

Zerodha Angel Broking HDFC

Securities

Reliance

Securities

Kotak

Securities

United States United Arab Emirates Countries < 2% Pakistan Turkey Other Countries India

Fans - Geography

Motilal Oswal Market Commentary had the highest PTAT of 9.53% as a percentage of its average number of Fans during this

time period.

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

0K 50K 100K 150K 200K 250K 300K 350K

Pe

op

le t

alk

ing a

bo

ut

(as %

of

Fa

ns)

Average Number of Fans

Motilal Oswal Market Commentary Zerodha Angel Broking Indiabulls Securities Limited

FundsIndia ICICIdirect Money Manager Kotak Securities Reliance Securities

Edelweiss Group HDFC Securities

Conversations

Motilal Oswal Market Commentary published the greatest number of posts (516). Kotak Securities had the highest average

engagement, with a score of 715.

0 100 200 300 400 500 600

0 100 200 300 400 500 600 700 800

Motilal Oswal Market Commentary

Zerodha

Angel Broking

FundsIndia

Indiabulls Securities Limited

ICICIdirect Money Manager

Kotak Securities

Reliance Securities

Edelweiss Group

HDFC Securities

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Kotak Securities received the most number of Likes (63,529), Angel Broking got the most number of Comments (8,955) and

Angel Broking had the most number of Shares (6,129).

0K 10K 20K 30K 40K 50K 60K 70K


Angel Broking

Zerodha


FundsIndia


Kotak Securities

Reliance Securities

Edelweiss Group

HDFC Securities

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsEdelweiss Group

05-OCT-16, WED 3:48AM

Here's another chance to win shopping

vouchers by participating in the

#YourKnowledgeQuotient contes ..

ENGMT. LIKES COMMENTS SHARES

1,000 340 525 599


26-SEP-16, MON 2:30AM

#ContestAlert: Welcome to the

#FinanceArcade, a fortnightly quiz on all

things finance! Here's a sim ..

Edelweiss Group

20-OCT-16, THU 2:30AM

#ContestAlert!

It’s #YourKnowledgeQuotient Contest time!

Guess the right answer & stand a chance to ..


1,000 5,181 537 256


999 296 372 397

http://www.facebook.com/1124729324205232/posts/1332808636730632



Most Engaging Brand PostsEdelweiss Group

12-OCT-16, WED 2:30AM

#ContestAlert! #YourKnowledgeQuotient

Guess the right answer & stand a chance to

win Shopping Vouche ..


999 400 471 332

Motilal Oswal Market

Commentary

08-SEP-16, THU 1:30PM

Trading on equity is fun, yet not without

risk. Stay armed with the right knowledge

for profitable r ..

Motilal Oswal Market

Commentary

06-OCT-16, THU 9:26AM

'Journey from 0 to 1000 Cr' - Mr. Raamdeo

Agrawal, Co-Founder, MOFSL. Click here to

watch an exclusi ..


999 3,582 4 7


998 2,050 28 96




Angel Broking's Facebook Page saw the highest number of Fan posts (147).

0 20 40 60 80 100 120 140 160


Zerodha

Angel Broking

FundsIndia



Kotak Securities

Reliance Securities

Edelweiss Group

HDFC Securities

Number of Fan Posts

Fan Posts

Reliance Securities received the highest percentage of Positive Sentiment (50.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Zerodha

Angel Broking

FundsIndia

Kotak Securities

Reliance Securities

Edelweiss Group

Negative Neutral Positive

Sentiment Analysis

Zerodha responded to the highest percentage of Fan posts (64.10%).

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0 1000 2000 3000 4000 5000 6000

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (mins)

Zerodha Angel Broking FundsIndia Kotak Securities Reliance Securities Edelweiss Group

Brand Responses

Motilal Oswal Market Commentary published the most with 516 posts.

9%1%

7%

5%

4%

5%

10%

2%

54%

3%

ICICIdirect Money Manager Indiabulls Securities Limited FundsIndia Edelweiss Group

HDFC Securities Kotak Securities Angel Broking Reliance Securities

Motilal Oswal Market Commentary Zerodha

Share Of Voice – Volume of Posts

Kotak Securities received the largest volume of Likes (63,529).

6%

0%

2%

5%0%

52%

7%

0%

25%

3%




Share Of Voice – Likes

Angel Broking received the largest volume of Comments (8,955).

7%

0%0%

14%

0%

15%

60%

0%2% 2%




Share Of Voice – Comments

Angel Broking received the largest volume of Shares (6,129).

4%

0% 1%

23%

1%

11%45%

1%11%

3%




Share Of Voice – Shares

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It took minutes to create.

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