USING SOCIAL MEDIA TO ENGAGE YOUR

READERS

By Electra Ford

Online Marketing Channels

Use social media for lead generation

Format your book for e-readers to make it easier for customers to purchase your book

Use teleseminars and webinars to explain the benefits or the subject of your book

Popular websites to engage with readers

Social Media Profiles: To increase exposure about your book. Use the title as the Facebook Page name to build awareness

Email Marketing Account: To invite your social media and network contacts to your list to keep them updated on your book release date and events

Amazon Kindle and Barnes & Noble Nook: Upload on e-readers making it easier for customer’s to purchase

Goodreads: To engage with other authors and increase awareness about your book.

ONLINE PROMOTION

Use online press releases to announcement your book’s release date and other events like book signings and interviews

Use online interviews and teleseminars to talk with your audience about your book’s content . Syndicate these recordings on your social media profiles and website.

Invite your audience to have a conversation with you on a virtual book tour

PLATFORMS FOR VIRTUAL BOOK TOURS

Google Hangout Jitsi Skype

1. The Kensington Virtuoso Signature Stylus and Pen Black to send your reader’s signed copies of your book.

2. Customers can decide if they want a generic signature or a personal message when they purchase the book.

3. Service is provided to iPad owners

New Tools to Support Engagement

Helping Authors Reach their Audience

Virtual Office Center consult@virtualofficecenter.net www.virtualofficecenter.net http://authorsassistants.com/

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Call me at 501-993-6734 or email to discuss ways our collaboration can assist you with your book marketing goals