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1Company Overview - Strictly Private & Confidential
Digital in TravelTravelex’s Journey
Tom Wright,Head of UK Marketing
2
22of the world’s top 35 airports work with us
Who We Are
• Travelex is the category leader in FX with multiple firsts, including multi-currency pre-paid cards, automated cash processing solutions and foreign currency ATM’s
28Countries
100+Airports
70mTransactions
1.7 billionpassengers pass through
our stores
1500+ ATM Locations
3
Travelex is innovative and entrepreneurial at its heart
Continuous innovation has driven, and continues to drive, Travelex’s performance
1999
Launched Online Launched in UK in
1999 Presence now in
23 countries
FX & DCC ATMs Launched in
UK in 2006 Market
leading FX and DCC ATM provider in 16 countries
Corporate Payments Grew a payments
business in 14 countries with revenue of more than £130m before sale
Prepaid Cards Acquired
and built Cash-Passport prepaid cards business
International Payments Master agent for
Western Union TMT cash to bank
service in the Middle East
Launched consumer payments via OzForex
2001 2006
20112004
DCC – Currency Select JV with Currency
Select in 2004 and purchased the DCC assets in 2008
Taxidia Launched
development of market leading cash handling automation; first orders processed in 2014
2012
Travelex Founded Lloyd Dorfman
opens first store in London
1976
International Expansion Travelex opens its
first overseas branch in the Netherlands
Goes on to open stores in US & Australia in 1989/90
1984
USA Growth Travelex takes
over the Mutual of Omaha, with stores in 50 terminals at 34 airports across the US
1993
Heathrow Store Opens Travelex
becomes the first non-bank foreign exchange provider at Heathrow T4
1986
The Early YearsAgile & entrepreneurial growth
The Era of New Product InnovationInnovation driven growth, reacting to changing times
Digital GrowthA natural progression
?
4
… but consumer behaviour is changing and in 2014 the business made a decision to pivot
• Refocus Around our Customer
• Focus on LTV not ATV
• Be Brave, Challenge the Status Quo
• Innovate & Lead… Shift the Investment to Digital
5
Understanding Customers is Key…
Hands up…
6
Different People Do Different Things… And Are Changing
Journey
Pre-Trip Planners
Airport Purchasers
In-Trip Spenders
Pre-Trip Spend Airport Walk-Up/ATM In-Trip (ATM/PoS)
• Different people choose different ways to spend abroad
• FX Behaviour is changing with product supply and consumers adoption
7
2014 2015 2016 2017 2018 2019
Build New Products
eCommerce
Build Out Capabilities
Reduction in ‘share’ coming from “core”
“core” only
Cultural change & ‘digital transformation’ of business over time
Launch Transformation
initiatives
Our Transformation Journey
8
Supercard: Disruptive Innovation in Travel Spending
• Free to get with no fees or charges
• Can be used globally, wherever MasterCard is accepted
• Track what you’ve spent and how much you’ve saved through the app
• Chip and PIN protected, giving you peace of mind
• Supercard is an app and card combo that gives customers the freedom to travel without bank card roaming charges
9
So Far Customers and Media Love It
"Travelex are actually going to eat these guys [the competition] breakfasts. It's a phenomenal card.”Currency Cloud Founder told Business Insider magazine
“Best open-to-all Travel card,” Helen Saxson, Money Saving Expert
“A useful tool to help cut the cost of your holiday spending if you are guilty of falling back on your credit or debit card when cash runs out, particularly as it costs nothing to download the app or order the card.” Emma Gunn, Mail Online
10
We’ve step changed our game on social to engage with customers
11
Understanding Customers is Key Get More (Better?) Data!
12
Which Helps Us Form Relationships & “Sell More Stuff”
• It’s all about selling more stuff
• Ideally to more people
• Ambition of driving LTV
• And creating advocates who promote us
13
Some Reflections – This stuff isn’t easy but it IS rewarding
• Building the engine while flying the plane
• Dealing with ambiguity
• Managing expectations
• Old vs. new
14
Some Reflections – Be Bold and Push Hard For Change
• Set big goals
• Don’t accept the status quo
• Not proactively driving customer migration assumes customers are idiots
• Remember, if you don’t someone else probably will
Thank - You