Why Facebook?

Why Facebook? Because…

• 955 million users• The average U.S. user spent 7:46 hours

on Facebook in August 2011 • That’s a full 15.5 minutes the average

American spends on Facebook every single day …

• Average age of a Facebook user rose from 33 in 2008 to 38 in 2010

• Users have 229 friends eachSources: Facebook, Mashable, Pew

The Top 10 Ways to Market Your Business on Facebook

And now …

1. Create an awesome page

2. Post photos!

2a. Go BIG with your photos

3. Open up about yourself

4. Be relevant, useful and purple

• Topical content gets traction• “Fill in the _______.”• Photo caption contests• Open questions• Tips, tools, hacks, shortcuts• Quotes, aphorisms, timeless wisdom

(Mark Twain, Oscar Wilde, etc.)

5. Run contests and promos

• Sweepstakes • Coupons• Photo, essay, and video contests • Pick your favorites / e.g. This vs. That• Quizzes • Trivia  • Group deals• Wildfire app—great tool

6. Make it worth their time

“This morning my yoghurt told me to find it on Facebook. It didn’t tell me why, it just told me to find it. Why on Earth would I want to find a yoghurt on Facebook? It’s a yoghurt!”

– Andrew Blakeley on about how bad most social calls to action are.

6a. Make offers they can’t refuse

7. Post in the early evening and on weekends

8. Integrate with mobile, email, website

9. Advertise

10. Reach out to fans

BONUS TIPS!

Mix talking with listening

• Facebook page ≠ pulpit

Invest enough time to be successful

• Facebook ≠ magic button• Those who spend 6+ hours per week

are almost 2x as likely to see leads generated as those who spend 5 hours or less

• Don’t just give the keys to the intern

Automate selectively

• Automation is good … except when it isn’t

• Facebook places low-priority on auto-published content

• Users respond more to real engagement, not pre-programmed broadcasts

Measure your performance

• Use the Insights tab!• There are 4 metrics to gauge audience

size + engagement:– Total Likes– Friends of Fans– Talking About This– Total Reach

Questions?

Key Takeaways

• DO IT!• Be engaging• Be … SOCIAL!• Incentivize• Advertise• Measure• Commit

Lastly … Contact my team if you need any help!