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The Next Uber Thing is Here!
Uber China x Dicky LouThe Next Uber Thing is Here
Dickylou.com
12 humble ideas for uber china
life | love | creativity
GOAL
to generate more drivers and more riders in china
INSPIRATION
we have people, need to be connected
KEYWORDS
user experience | localization | non-taxi small business | global vision
您的专属司机TM
Dickylou.comlife | love | creativity
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IDEAS BACKLOG
1 uberNEIGHBORHOOD | 优步小区
uberKidsPickUp | 优步顺风车
2 uberBUS | 优步小巴
3 uberMovingAd | 优步小广告
4 uberFIX | 优步及时雨
uberMobileCarFix | 优步移动修车
uberHome | 优步家电维修
5 uberAbroad | 优步留学生
uberArrival | 优步留美一起飞
uberREMOTE | 优步异地 6
uberLocalDeals | 优步组团! 7
uberRushHour | 优步上班族 8
uberTourGuide | 优步”地头蛇” 9
uberChildern’sDay | 优步儿童节 10
uberFresh | 优步最新鲜 11
uberWeiBus | 优步微公交 12
life | love | creativity
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1uberNeighborhood | 优步小区
life | love | creativity
Chinese live by community. We tend to trust the people living in the same neighborhood more. Drivers will register with the info. of the neighbourhood they living in.
With UberKidsPickUp, parents can order Uber to pickup kids from school to the same living
neighborhood, and keep track.
- uberKidsPickUp | 优步顺风车
优步顺风车
test city | Hangzhou
potential partners |
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uberNeighborhood | 优步小区
life | love | creativity
INSPIRATION- Chinese trust people they know – same neighborhood- kids going to school in neighborhood needing pick up
PRO- attract new parents as drivers as well as “riders”, solve the kids pickup issue
- attract new users in trusted neighborhood
RISK- tech – detecting same neighborhood
- plan - more detailed certification for kids pickup
TARGET/TEST CUSTOMERSrider + driver: new parents in great neighborhood
POTENTIAL PARTNERSlocal schools | local property management
- uberKidsPickUp | 优步顺风车1
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uberBUS | 优步小巴
life | love | creativity
Chinese trust travel by group and need bigger guy to move us.
Like uberPOOL, uberBUS groups people up from point A to point B.
Having bus drivers propose several routes
while passengers could choose and pay certain amount.
test city | Shanghai
UBERBUS
uberBUS
2A B
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您的专属司机TMlife | love | creativity
INSPIRATION- huge similar on-demand from A to B- Chinese people trust travel by group
PRO- attract bus owner (there are a lot of them)
- utilize regular people moving routes- encourage small business
RISK- tech – driver propose routes
- might not be very government friendly
TARGET/TEST CUSTOMERS- driver: bus owner
- rider: white-collars travel regular from A to B
uberBUS | 优步小巴 2
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uberMovingAds | 优步小广告
life | love | creativity
How about this?You just drive your car, but could be
paid based on the miles you drive.With uberMovingAds, drivers just need to carry advertisements for supporting
local talented small business. And small business could order uber
whenever the Ad’s ready.
test city | Shanghai
3
uberAD
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uberMovingAds | 优步小广告
life | love | creativity
3
INSPIRATION- local talented small business always looking for ways to advertise
- taxis, buses are mobile platform for carrying ads
PRO- supports small business, encourages signups for “riders”
- attracts people want to earn extra money to sign up for drivers
RISKmight downplay uber
TARGET/TEST CUSTOMERS- “rider”: local young startups, small business
- driver: who are willing to carry ads
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uberFIX | 优步及时雨
life | love | creativity
A lot of Chinese are skilled, and are seeking for business.
With uberFIX, they could be drivers and fixers at the same time, delivering services on
demand. They could sign up with multiple fixing skills, and “riders” could order services
when needed.When my tire broke on the way home, I am
so glad that I have UberFIX!
test city | Beijing
4
uberFIXIT
+
- uberMobileCarFix | 优步移动修车- uberPlumber | 优步水管抢修
potential partner |
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您的专属司机TMlife | love | creativity
INSPIRATION- people problems solutions
- we could move solutions to people
PRO- a platform to encourage small business and people with skills to sign up
- attracts more “riders” needing immediate services
RISK- need certain amount of signups to launch
TARGET/TEST CUSTOMERS- drivers with skills
- “riders” with “problems”
POTENTIAL PARTNERSonline to offline serviecs
4uberFIX | 优步及时雨- uberMobileCarFix | 优步移动修车- uberPlumber | 优步水管抢修
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uberGoAbroad | 优步留学生
life | love | creativity
Chinese International students is a huge deal, including the ones who plan to go abroad and who
just came back. uberGoAbroad groups up drivers with international
background and riders planning to go abroad. Share knowledge, build community.
As a plus, with uberInternationalArrival, students could book rides when arrive at the new cities
together – exclusively for Chinese students.
test cities | Beijing + Chicago
5- uberInternationalArrival | 优步北美一起飞
potential partner |
Dickylou.com
您的专属司机TMlife | love | creativity
INSPIRATION- 413,500 Chinese students going abroad in 2013, and still trends up
PRO- attract future core customers – students
- people with international background are more likely to signup
RISK- potential of kickoff social discussion
TARGET/TEST CUSTOMERS- riders: students planned to go abroad
- drivers: people with international background
POTENTIAL PARTNERSstudents social network | international agency
uberGoAbroad | 优步留学生- uberInternationalArrival | 优步北美一起飞
5
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uberREMOTE | 优步异地
life | love | creativity
China is huge, families and lovers are very often separated, uberREMOTE is where a user could book a
on-demand delivery or ride for another user cross-city, or even internationally.
A flower delivery could be ordered to a girl in Beijing when the boy’s at Chicago.
test cities | Beijing + Chicago
6
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uberLocalDeals | 优步组团!
life | love | creativity
Partnering with Baidu Nuo Mi - get local deals and events that group up young foodies, explorers,
KTVers, local coffee drinkers, movie lovers. With uberLocalDeals, simply click “Uber” within
when opening the voucher.
test city | Shanghai
7
potential partner |
- uberFoodieOut | 优步吃货,走起!- uberKTV | 优步麦霸- uberXiaoQingXin| 优步小清新
优步组团 Uber
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uberRushHour | 优步上班族
Dickylou.comlife | love | creativity
With uberRushHour, the driver could propose normal route to/off work, and if
riders are on the similar route, drivers could pick them up on the way and drop
them off.
test city | Beijing
8
Set off from home
Pick up passenger
Drop offpassenger
Arrive at work
test area | CBD | ZhongGuanCun
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uberTourGuide | 优步“地头蛇”
life | love | creativity
Tourism is major in China. Trust me, some Chinese like chatting and proud of
their cities. Drivers could signup with specialty of being a tour guide in tourist city, such as
Hangzhou.Riders have the option to tip.
test city | Hangzhou
9
i
小费 Tips ¥ 0.00
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uberChildren‘sDay | 优步儿童节
life | love | creativity
June 1st is a big holiday in China, think about the amount of kids we have!
uberChildren’sDay is designed for kids, also for anybody who would like to celebrate, delivering
on-demand blinded box of toys.What’s better? Half-off the price of the trip if you
are 18 or younger.
test city | Hangzhou + Shanghai
10
potential partner |
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uberFRESH | 优步最新鲜
life | love | creativity
Uber can deliver everything the same day, and nowadays health living is sunrisely
trending in China. With uberFresh, on-demand same-day
delivery from online organic market to the table is approaching.
Online markets and customers could both order Uber.
test city | Hangzhou
11
potential partner |
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uberWeiBus | 优步微公交
Dickylou.comlife | love | creativity
Go green! Hangzhou is the first city in China testing out WeiBus. With uberWeiBus, drivers do not need to have a car,
but only use the government-supported green engine vehicles, move business eco-friendly!
test city | Hangzhou
12
potential partner |
The Next Uber Thing is Here!
Uber China x Dicky LouThank you.
Dickylou.com
especially if you want to know more about the details
life | love | creativity
contact dicky lou now