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The Ever Changing Google: Gaining a Maximum Attention for
Your SERP Listings
@AlexTachalova
In 2014 we searched trillions of times
@AlexTachalova
@AlexTachalova
2012
2015
@AlexTachalova
2015
@AlexTachalova
2015
@AlexTachalova
2015
Google provides 3.5 Billion facts
about 500 Million objects
directly on a SERP.
@AlexTachalova
What does that mean for you?
@AlexTachalova
Local Carousel
@AlexTachalova
List Carousel
@AlexTachalova
Upper Carousel
@AlexTachalova
Knowledge Graph Info
@AlexTachalova
Answer Box
@AlexTachalova
We crunched the numbers:
• 40 million U.S. SERP’s’
• 6 million German SERP’s’
To get the exact answer
@AlexTachalova
0%
5%
10%
15%
20%
25%
30%
35%
40%
Videos Images KnowledgeGraph Elements
Google Maps News
U.S. SERP consists of:
@AlexTachalova
0%
5%
10%
15%
20%
25%
30%
35%
Images Videos Google Maps KnowledgeGraph
Elements
News
German SERP consists of:
@AlexTachalova
Answer Box
@AlexTachalova
0.00% 0.50% 1.00% 1.50% 2.00% 2.50%
German
U.S.
Answer Box Presence
@AlexTachalova
Every 3rd SERP in Germany has videos or images, or both.
@AlexTachalova
Every 5th SERP in Germany has Knowledge Graph Elements.
@AlexTachalova
Answer Box will shortly become a trend in German SERP.
@AlexTachalova