SXSW 2016 Schedule Shortcut

SXSW 2016 Schedule shortcutMarch 2016@nickfarnhill

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Friday 11.03.16

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The Internet of Everything: Steve Case on the Third Wave

Austin Convention Centre, Room 18ABCD

11.00am-12.00pmhttp://schedule.sxsw.com/2016/events/event_PP91215?_ga=1.93084573.1836092439.1452098532

Join one of America’s most accomplished entrepreneurs—a pioneer who made the Internet part of everyday life and orchestrated the largest merger in the history of business— as he shares a roadmap for how entrepreneurs and innovators can succeed in the rapidly changing, “internet of everything” economy.

Steve Case, CEO of Revolution and co-founder of AOL, will reflect on his experience traveling across the country visiting entrepreneurs in 19 US cities on his "Rise of the Rest” bus tours, and share his vision for the future of the Internet: a time when entrepreneurs will be able to transform “real world” sectors like health, transportation, food and energy.

http://schedule.sxsw.com/2015/events/event_IAP34457




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#AskGaryVee IRL: Gary Vaynerchuk Answers It All



You may have seen Gary Vaynerchuk's standing ovation-worthy keynotes, watched the day in the life videos showing this business leader and true hustler in action, and tuned in to his #AskGaryVee show where he gives no-holds-barred answers to the toughest questions his millions of social media fans can come up with. Now, get ready to get even more in-depth with GaryVee.

In this talk, you’ll get to ask this master of business-building, marketing, social media, entrepreneurship and life-hacking anything and everything you ever wanted to know. SXSW legend Gary Vaynerchuk will answer your questions in this live version of his wildly popular web show and new book, #AskGaryVee.





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Transforming the Future: Advertising & the IoT Era

Hilton Austin Downtown, Salon K

12.30am-1.30pmhttp://schedule.sxsw.com/2016/events/event_PP47382

Pop culture’s portrayal of the future, and how advertising fits into it, is endless. But Back to the Future and others aside, what is advertising’s destiny?

Brian Wong, Kiip CEO, discusses the role marketing will take in the Internet of Things (IoT) era. While breaking this down by strategy, not screens, Brian introduces “connected moments”. These are instances when brands can add value across connected devices in our houses, cars and on our bodies.

Listeners learn actionable tips for real-time engagement to create mutually beneficial, brand-consumer relationships. The result: advertising people actually invite into their lives.



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Opening Keynote: Casey Gerald

Austin Convention Centre, Ballroom D

2.00pm-3.00pmhttp://schedule.sxsw.com/2016/events/event_PP90684?_ga=1.104625792.1836092439.1452098532

Named one of the “Most Creative People in Business” by Fast Company he has emerged as an influential voice on the awakening that is changing business and society — making purpose the new bottom line in our lives and work.

Gerald began his career in economic policy and government innovation at the Centre for American Progress, and has worked as a strategist with startup social ventures such as The Future Project, as well as companies like The Neiman Marcus Group.

His Harvard Business School commencement speech hit a nerve online and began a larger conversation around his ideas and work. Gerald argues that there is a new playbook for change. That doing good over doing well will wake a dying world from it’s slumber and bring about a recalibration driven by creativity and the people who practice it. In short, it's time to give a damn.





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The Rise of the Visual Strategist

Hilton Austin Downtown, Salon G

3.30pm-4.30pmhttp://schedule.sxsw.com/2016/events/event_PP50707

As the need to visually communicate explodes, organisations of all sizes face the need for new staff, tools and mindsets. This goes far beyond an Instagram account manager, into the heart of an organisations mission, brand, legacy and value. But in most cases, the approach to visual narrative is ad hoc, at best.

Solving this problem will require an integrated approach that is grounded in education, technology, business needs, and an understanding of visual semiotics. Dennis Keeley has been addressing this from the education side, while Peter Krogh has been working on technical development. They will discuss the new role of the corporate visual strategist and the opportunities it presents.

Speaker: DENNIS KEELEYCHAIR OF PHOTOGRAPHY & IMAGINGArt Centre College of Design

http://schedule.sxsw.com/?lsort=venue_all_days&venue=Hilton+Austin+Downtown




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Culture: The New Currencyof Retail

Hilton Austin Downtown, Salon K


Everything a consumer could possibly need is available (often at a better price) at the click of a button. Retail has officially gone digital. But unofficially, the shop experience is still indispensable. One by one, ecomm powerhouses are returning to the ground.

Modern retailers are prioritising hubs for culture and community over boxes to transact sales. Traditional retail spaces are no longer being treated as just a place to sell product. Instead retailers are creating an environment where brand values can be experienced and shared with like-minded peers. The brick-and-mortar experience is transforming into a cultural hot spot for building community.

Speakers: RICK BADGLEY, VP OF RETAIL TOMSLACEY NORTON, HEAD OF RETAIL Kit and Ace



Saturday 12.03.16

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Virtual Reality and the NewSales Experience

Sheraton Austin, Capitol Ballroom


The next store you enter may be in your head…or on your head. Virtual Reality (VR) and Augmented Reality (AR) systems could revolutionize how marketers interact with consumers and how shoppers experience products.

Our panel of pioneering marketers will discuss how they and their customers are exploring virtual space. Is this the dawn of “Retail Everywhere”? Will consumers strap on your store to walk the aisles virtually or shop with friends who are thousands of miles apart? Are VR test drives in the car showroom (or in your living room?) going to make for more informed purchases? Will AR make live shopping as data-rich as online browsing?

Speakers: ERIC OLIVER, DIR/DIGITAL MKTG The North FaceTORSTEN WINGENTER, HEAD OF DIGITAL INNOVATIONS Lufthansa German Airlines

http://schedule.sxsw.com/?lsort=venue_all_days&venue=Sheraton+Austin

http://schedule.sxsw.com/?lsort=venue_all_days&venue=Sheraton+Austin

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Designing Experiences Offline and Online w/AirBnB

JW Marriott, Salon FGH


More and more companies who create online experiences are finding the way people experience their "product" takes place in the real world. From Lyft, to Handy to Airbnb, designers need to be working toward the holistic experience - online and offline. Learn how the Airbnb Experience Design team leverages pixels to create a better offline experience at all stages of the user's journey.

Through their app and website Airbnb helps build a trusting relationship between strangers, helps travellers find the right travel destination, and helps hosts be even better hosts. Critical to this strategy is building a coherent brand that is consistent at every stage of the users' journey, on every platform.

Speaker: KATIE DILLHEAD OF EXPERIENCE DESIGNAirbnb



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LEGO Group & Cartoon Network,Building Future Fans

Austin Convention Centre, Room 12AB


Over the last several years, two of the most creative names in the kids space, LEGO Group and Cartoon Network, have found themselves naturally drawn together to partner on new ways of telling stories to their shared audience. At this panel, learn how these two companies, driven more by their cultures of collaboration and experimentation than by any overt business objective, worked together to build a smash hit (Ninjago) and in just a year jointly created the multi platform toy/digital/shorts property, Mixels.

This session is part of Convergence Programming at SXSW 2016 and open to all Film, Interactive, Gold, and Platinum badge holders.

Speakers: JILL WILFERT, VP GLOBAL LICENSING & ENT LEGO CompanyMICHAEL OUWELEEN, CMO Cartoon Network



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Tech Diversity: Why We’re StillTalking About It



In 2014, we started quantifying the lack of diversity in the tech industry and realised just how miserable a baseline we were at. Yet, despite all the fancy announcements and funding initiatives, the numbers are not moving up and to the right. Women still make up less than 20% of engineering departments, while Blacks and Latinos remain in the low single digit percentages in both tech and non-tech roles.

Why are we still talking about this? Why does diversity even matter? What exactly are the roots around our diversity dilemma, and how are we going to tackle them? What can you do as a founder, investor or employee? And what can you do as a woman, underrepresented minority or ally?

Learn what you can do to help fix the broken state of our industry with Pinterest engineer Tracy Chou as she brings you Tech Diversity 101: Everything You Wanted to Know but Were Too Embarrassed to Ask!





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Breaking into TV in theDigital Age



Will the next major players in TV be independent creators? Would the most successful TV shows of all time have been as great if we binged watched them on our phones?

Moderated by Dani Faith Leonard & Alex Cirillo, Founders of Big Vision Empty Wallet, and joined by a network executives, we will explore how creators and TV platforms are adjusting to the immediacy of the digital age. How is TV changing to be more shareable? How are the shows we watch building and maintaining audiences?

Most importantly, explore how creators with big visions and empty wallets are building audiences and breaking in TV with digital work.

Speakers: ALEX CIRILLO, FOUNDER Big Vision Empty Wallet/Big Vision CreativeKESILA CHILDERS, VP OF DIGITAL MEDIA Bunim/Murray Productions



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The Secret Scienceof Happiness

JW Marriott, Salon D


We place a lot of emphasis on interactions, but are they the most effective way to create loved experiences? After rigorous studies of the idea of happiness — from psychology to philosophy, cognitive neuroscience to behavioural economics — we arrived at a whole new framework for experience innovation. The secret to customer loyalty isn’t just about being in the moment. In fact, it’s much more about anticipation and memories.

Join Lippincott, Disney and Candy Crush to learn 9 strategies for designing emotionally powerful, loyalty-building customer experiences. Some are counterintuitive, others almost counterproductive, but all are rooted in the serious science of happiness.

Speakers:BRUCE VAUGHN, CHIEF CREATIVE EXEC AT WALT DISNEY IMAGINEERING The Walt Disney CompanyELIZABETH CUTLER, CO-FOUNDER & CHIEF CREATIVE OFFICER SOULCYCLE



Sunday 13.03.16

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The New Web Typography



Most designers think the goal of typography is clarity: to give as unambiguous and uncluttered a vessel for the message being presented to help create understanding. But what if they are wrong? What if better understanding does not come though simplicity of design, but rather by introducing controlled complexity?

Jason Cranford Teague reads from his new book "The NEW Web Typography," about new ways of viewing the importance of design that can help aid readers in understanding and remembering what they are reading, not just speed through it.

http://schedule.sxsw.com/2016/events/event_PP58326


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Rodney Brooks in Conversation with Nick Thompson



Rodney Brooks, the founder of Rethink Robotics, and Nicholas Thompson, editor of newyorker.com, examine the current state of robotics and A.I. They will cover the problems that robots can solve, the problems they can’t, and the future effect that robots will have on our economy and our personal lives.

They will discuss current concerns about the dangers of artificial intelligence, and the ways that robots and A.I. could potentially change the nature of warfare. Dr. Brooks will also describe his decades of research into this field and his suggestions for policies that will best help humanity handle the changes that recent advances in robotics and A.I. are bringing about.

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What the Ethics? Ethics of Data Decision Making

Hilton Austin Downtown, Salon H


Many professions have their code of ethics. Medicine has the Hippocratic oath, the military has the Uniform Code of Military Justice even pirates had the Pirate code of the Brethren to systematise actions and guide the decision making process. It is high time that data science, analytics and data trades more broadly have an ethical code as well. However, unlike the examples above, data trades do not have time to develop this code of ethics.

This panel will explore data, ethics and decision making in three contexts: subject understanding and the re-humanization of data, search as algorithmic/human interaction and frameworks for classifying and understanding data-centric decision making.

Speakers: SUDHIR VENKATESH, WILLIAM B RANSFORD PROFESSOR OF SOCIOLOGYColumbia UniversityTIM RICH, DIR OF DATA SCIENCE Publicis North America





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Making Epic Sh*t



Traditional approaches to corporate R&D often result in evolutionary, not breakthrough, innovations. Yet breakthrough innovations, sustained over time, are critical for success.

Business leader and product innovator, Google ATAP’s Regina Dugan will talk about the discipline of breakthrough innovation, its potential to transform industries and help us make what we love…from storytelling made uniquely for mobile, micro gesture sensors, digital fabrics, and next-generation mobile platforms that create an open hardware ecosystem.

http://schedule.sxsw.com/2016/events/event_PP91545?_ga=1.96818079.1836092439.1452098532




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Anthony Bourdain as Interviewedby Nathan Thornburgh



Digital has overtaken print throughout the media, and it’s no different in the realms of food and travel. But can travel websites move beyond top ten lists and gauzy food porn? Can you build an audience while talking about the world as it really exists, with all its heartache and idiocy and occasional triumphs?

Anthony Bourdain—writer, raconteur, host of CNN’s Part Unknown—became a partner in Roads & Kingdoms, a digital media startup based in Brooklyn and Barcelona, in 2015 to help shape what comes next. He talks food, fear and the future of travel media with Roads & Kingdoms co-founder Nathan Thornburgh.





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Identity and the Chemistry ofExperience



For most of our history, the sense of self was something deeply personal; shared sparingly with a handful of trusted friends and family.Today, identity is a convergence of 3 dimensions: Personal, national & digital. Tech and culture have transformed identity into a medium of exchange.

In a connected world, context is essential for meaningful interactions and user experiences. From social media and the sharing economy — to VR and autonomous cars — the future of the human race is being shaped by hackers and painters. And everyone has a role to play.

Sprinklr's Director of Experience Design, Esteban Contreras, will describe what identity and the chemistry of experience mean for brands, startups and society.







Monday 14.03.15

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Google’s Creative Skills forInnovation: Lab

JW Marriott, Salon B


Join Google's Creative Skills for Innovation : Lab to develop your capacity to innovate and get 10! ideas into the world. In this action-packed Lab you will radically collaborate on audacious challenges, discover how to unleash creativity, experiment efficiently and prototype to develop innovations fast.

You’ll walk away with a wealth of tools to solve problems - inside and outside your organisation - by working through the following user-centred and pretotyping disciplines: Go from ill-defined problems to well-designed solutions; Practice observation and interviewing techniques to generate insights; Use 10! thinking to develop ideas; Experiment, test and validate your solutions.

Speakers:DR FREDERIK G PFERDT HEAD OF INNOVATION & CREATIVITY PROGRAMS GoogleTATIANA CHAPIRA SR INSTRUCTIONAL DESIGNER Google



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How Obama's Tech Team IsTransforming Government



One of President Obama’s top priorities is “to apply the lessons we’d learned in our innovative high-tech campaign, to make the federal government smarter, more innovative, more transparent, and more responsive to the American people we serve.”

In this session, Megan Smith, US Chief Technology Officer and Assistant to the President is joined by other technologists and innovators who are transforming government. The session will showcase how bringing technologists to the table is changing government, the power of open data for social and criminal justice, and what happens when the federal government partners with communities for innovation.





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Adaptive Interactions in theInternet of Touch

JW Marriott, Salon B


The wave of second-skin connected devices like smart watches unlocks a new interaction paradigm of tiny haptic interactions. Vibro-stimuli have proven to be a very strong new interaction form. In this workshop you get introduced how to design for this ‘internet of touch’.

The workshop is for everyone that plan to add haptics to their designs. You get an update from the latest research on haptic interactions and will explore hands-on the power of vibro-stimuli and feel different vibration-types and experiment with them. In a short design session you’ll discuss the use of the stimuli and make a basic communication device.

No specific preparation or materials are needed to take part.

Speakers:ISKANDER SMIT, INNOVATION DIR Info.nl



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New Hollywood: Social MediaStorytelling

Four Seasons, San Jacinto


The social media space is rapidly changing, and marketers are challenged with creating new approaches to impactful messaging. With the prolific emergence of Facebook video, the canvas for social storytelling and brand integration is wider than ever before, and content and creativity must follow suit.

In this session, we'll combine top social publishing minds (Moviepilot), content experts (Pulse Films), and industry leaders (20th C. Fox) to offer a fresh perspective on social storytelling. With case studies from the most successful campaigns over the past year, we'll present innovative ways to capture audience imagination in digital media that force marketers to rethink social strategy.



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A Model Home for the Internet of Things



Casa Jasmina is a networked model home of the future, a fully-functional testbed for practical design of the "Internet of Things." Based in Torino, Italy, the goal of the project is "to integrate traditional Italian skills in furniture and interior design with emergent skills in Italian open-source electronics."

It was conceived through a partnership of science-fiction visionary Bruce Sterling, Arduino cofounder Massimo Banzi, feminist journalist Jasmina Tesanovic, and interactive designer/fablabber Lorenzo Romagnoli. This session will cover the conception, history, and current state of the Casa Jasmina project, a real-world testbed for hacks, experiments, and innovative IoT projects.

Speakers:JASMINA TESANOVIC - AUTHOR CasaJasminaMASSIMO BANZI - CO-FOUNDER Arduino

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Tuesday 15.03.16

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Interactive Dynamic Design:Fashion and Architecture

Westin Austin Downtown Paramount 2-3


Recent advances in interactive design technologies are changing the way in which we engage with the world around us by influencing our perception, ways of communication, and awareness.

This presentation explores the different scales at which our bodies are connected with the environment, ranging from an intimate scale and the world of wearable computing and interactive fashion, through to an architectural scale and the world of ubiquitous computing and interactive spaces through series of interactive projects. The ultimate goal here is to enhance the relationship between users and their surrounding environments by implementing design/motion principles inspired by natural systems.

Speaker: Behnaz Farahi





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Stewart Butterfield in Conversation with Farhad Manjoo



Farhad Manjoo, New York Times technology columnist, takes the stage with Stewart Butterfield, CEO and co-founder of Slack, a Silicon Valley darling that is altering how people communicate at work.

Stewart will share what it has taken to get Slack where it is today and what the future looks like for the company. Farhad and Stewart will also get into a broader discussion of the market for start-ups, how Slack has calibrated its priorities, and whether tech people are saving or ruining the world.







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Why Happiness Is Hard and How to Make It Easier



Andy Puddicombe, meditation teacher, former Buddhist monk and co-founder of Headspace takes us on an exploration of the human mind.

What does it mean to be happy? Why do we struggle when we have so much? What is the relationship between hope and fear? How can we find a sense of meaning and purpose in our life? How can we tap into our creative potential for the benefit of others?

Looking through the lens of mindfulness and science, Puddicombe will show you how to train your mind for a healthier and happier life.







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Ultimate Empathy Machine:360 Storytelling in VR

Hilton Austin Downtown, Salon F


The VR industry has seen explosive growth over the past couple of years, with companies like Oculus and Valve consumer VR headsets in 2016. While there a number of companies are tackling the VR hardware problem, there simply isn't enough content to support all of these devices.

360 video is an efficient and effective way to create content for VR, and we're seeing a new medium for storytelling emerge before our eyes. Join our panel of VR storytelling pioneers as we discuss the advantages, challenges, tradeoffs and techniques of working in this new medium. Hear from our successes and failures so that you may leave inspired to succeed in this new medium.

Speakers: ANDREY DORONICHEV, PROD MGR FOR VR APPS GoogleJIM GEDULDICK CINEMA, BROADCAST & PHOTO MARKETING MGR GoPro





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Subtle Interfaces: Designing for Calm Tech

JW Marriott, Salon D


Some of the world’s best technologies do one thing brilliantly. This panel brings together leading UK creatives and researchers who are developing products and experiences that are calm, slow and often magical. When we let go of trying to be all things to all people, we make space for imaginative interfaces and disruptive ideas.

Our panellists embrace cutting edge technologies, working with physical and digital materials. They design products that respond to specific social contexts; ranging from the personal relationships that we have with objects in our homes, to the social displacement inherent when moving to a care home, to our many and varied experiences of the cities we live in.

Speakers: PETER BENNETT, RESEARCHER & DESIGNER University of BristolTOM METCALFE, CREATIVE DIR Thomas Buchanan





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Closing Remarks: Bruce Sterling



World traveler, science fiction author, journalist, and future-focused design critic Bruce Sterling spins the globe a few rounds as he wraps up the Interactive Conference with his peculiar view of the state of the world from a global perspective, as one who lives in Turin, Belgrade, and Austin.

Most recently, Bruce has been an instigator of the DIY - Internet of Things model home project, Casa Jasmina. He also makes an annual "state of the world" assessment, with Jon Lebkowsky, for two weeks every January on The WELL.







Thank you

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