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Social Media Tips that Improve Your Success with

Automotive Digital Marketing

Image 1 Successfully Mastering Social Media and Automotive Digital Marketing

Whether you just started your auto dealership or have been in business for years, digital marketing should always be on your mind. Digital marketing, after all, can have a large impact on your sales each year. The success of your automotive digital marketing campaign is often predicated on your social media efforts. You can use social media platforms to get the word out about your auto dealership

January 23, 2017

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and to engage with potential car buyers. Here are some tips on how to successfully market your car dealership through social media. Choose the Right Platform Social media success starts with the platform you use, and it’s not going to be the same for every auto dealership. Some companies, for example, may sell luxury cars that are tailored toward older adults. If your company falls into this category, you’ll be better served promoting through Facebook. Studies show that nearly half of internet users 65 and older use Facebook. The big question, however, is why car buyers are checking out Facebook before making a purchase. One of the biggest motivations is the fact that many people trust what their Facebook friends say much more than any advertisement message. For this reason, you should keep in mind that your dealership’s reputation will be greatly affected by comments that ordinary people make on Facebook. If your dealership is geared more toward the younger crowd like millennials, social media sites like Snapchat or Twitter may be the right marketing channel. These platforms allow this demographic to engage with others using very few characters. Share Posts More Than Once Because there is so much information being transferred online, sometimes your marketing messages get lost among the myriad of status updates and other online content. For this reason, you need to submit your posts more than once--but be careful to time the reposts. You can then reach people who may be in different time zones, as well as make contact with people who may have just followed you since your last post. Probably the biggest reason, though, to submit multiple posts about the same topic is to generate more traffic. Consider submitting posts about new inventory in your lot or monthly deals that help the consumer save money. Don’t get too carried away, however, because submitting the same message too many times takes away your posts’ value. Study each post’s analytics and try to find the right balance for your company’s needs.

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Just because you specialize in selling cars, doesn’t mean you can’t have success with digital marketing as well. Digital marketing professionals can provide you with the help necessary to effectively reach your audience or grow your social media presence. About Maximized Marketing: Maximized Marketing focuses on helping auto dealerships sell more cars through the wide range of online marketing services it offers. From building a website from scratch and marketing through social media to search engine optimization and everything in between, the company makes sure that your online presence brings clients to your door. Sources: How Do Adults and Teens Use Social Networks Differently?, cheatsheet.com Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2016, statista.com