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Traction@Hive61 19 channels of Growth @YwanVanLoon

Presentation Traction book (hive61)

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Page 1: Presentation Traction book (hive61)

Traction@Hive6119 channels of Growth

@YwanVanLoon

Page 2: Presentation Traction book (hive61)

StartUp:company designed to grow fast

Traction = Growth

Page 3: Presentation Traction book (hive61)

Most Startups End in Failure

Almost every failed startup has a product.

What failed startups don’t have are enough customers

Page 4: Presentation Traction book (hive61)

50%Traction

50%Product

Page 5: Presentation Traction book (hive61)

Only a productBut no Traction= No Investor

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1. Viral Marketing2. Public Relations (PR)3. Unconventional PR4. Search Engine

Marketing (SEM)5. Social and Display Ads6. Offline Ads7. Search Engine

Optimization (SEO)8. Content Marketing9. Email Marketing

10. Engineering as Marketing

11. Target Market Blogs12. Business Development 13. Sales14. Affiliate Programs15. Existing Platforms16. Trade Shows17. Offline Events18. Speaking Engagements19. Community Building

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ViralMarketing

Page 8: Presentation Traction book (hive61)

PublicRelations

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ContentMarketing

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SpeakingEngagement

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ExistingPlatforms

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Sales

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EngineeringAs Marketing

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Learn More

@YwanVanLoonYwanVanLoon.com

Page 15: Presentation Traction book (hive61)

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