An introduction to Readly The new way to read

Who is Readly?

• The world’s leading digital platform for unlimited magazine reading (”all-you-can-eat”)

• Founded in Sweden (Växjö and Stockholm)

• Service launched March 2013

• Additional offices in UK (London), US (New York, Austin), Germany (Berlin)

• Content from 8 countries• ~ 700 titles• ~ 8500 issues• Growing daily

• Customers in 100+ countries

The new way to read magazines…

…is just as it used to be.

The service

• Magazines on your tablet and smartphone

• National and international content

• “All-you-can-read” at fixed price € 9,99

• 14 day free trial

• One account, 5 devices

• Quick and easy download

• Online and offline

The service - in more detail

Available on

and now Available in Germany

• de.readly.com launched

• Starting portfolio • of 70 German language magazine

• from 5 German publishers

• weekly growing

• Well resonated in media & press

• Markting kicked off

• Publisher acquisition ongoing

• Team Building in Berlin

Enhancing the user experience

• Favourites

• Bookmark

• Share

• Basic search (titles)

• Personal profiles (Q4)

• Preferences (Q4)

• Rate content (Q4)

• Advanced search: content, topics (Q4)

• Additional revenue• Revenue share (2/3) based on readership

• Capitalize on back issues (~ 80 % of readership)

• Extend reach (audited circulation)

• Readership data (analytics)

• Revitalize “lost” subscribers

• Marketing partnership (CPA)

• Defend/build ad revenue• Exposure data

• Response data

What’s in it for publishers?

Our beliefs• We want to stimulate reading

– for both development and recreation

• Content is king – need both well-known titles and wide range of specialist magazines

• Taking print version on-line ensures quality of material and reading experience (editing/ layout)

• Fixed price (“all-you-can-eat”) attractive model for both consumers and publishers – one connection and one price for all content

• Fast and easy access is a must

Digital Magazines – The Right Way

Digital Magazines – The Right Way