12 Killer Tactics for Trade Show Success

A live webinar by

12 Killer Tactics for Trade Show Success

Pre-show At-show

Post-show

About Udi Ledergor Four-time VP Marketing

Planned and managed hundreds of trade shows around the globe

Author of the #1 Amazon Best Seller, The 50 Secrets of Trade Show Success

bit.ly/showsecrets

Pre-Show

Look out for our specials!

Let’s meet!See our

new XYZ at the show!

Generate Buzz

Devise Compelling

Sales Campaigns1.

Define2.

Implement3.

Promote

Success criteria Products

Promotions Target retailers

Pricing & special offers Digital & printed

collateralBooth staff training

Pre-show promotions

Booth Design

Bold Colors

Do the Opposite

Use Little Text

Minimalistic Graphics

At showAt-Show

“Hunters”Customer acquisition

outside the booth

A-Team

“Customer Champs”Order takers

inside the booth

Differentiate Your In-booth Experience

Engage Customers

outside booth

Ask & listen

to customer

needs & preference

s

Quicklyzero in

on relevant products

Offer new customer

introductory

pricing

New Customer Acquisition

Flawless Order Taking• Save Time

• e-Catalog curated for the show• Promotions set in advance• Barcode scanning for fast product ordering• Be prepared for limited wi-fi

• Impress• In-stock indicators• Supportive information• Immediate order confirmation by email &

hard copy

• Eliminate Errors• Eliminate paper work• Immediate order confirmation

processing

Configure your catalogs, promotions, pricing, workflows

Interactive, sales-driven e-catalog

Complete view of your customers

Simple ordering, with B2C-like shopping cart, even when offline

Post showPost-Show

Continuallye-ngage your

customers

Remind them about the

gift you gave them

Give them another gift like a coupon or limited- time offer

Collect qualifying

information which will help you segment

Keep in touch with timely,

relevant offers

1 2 3 4

Follow-upmissed meetings Send link to

online catalog onB2B e-Commerce site

For existing customers, send limited-time quote based on past orders and show promotions

Analyze show results – key metrics

New Vs. Existing

Customers

Total Sales by

Customer

Total Sales by

Product

Total Sales by Rep

Average Order Size

Sales Campaign

Effectiveness

Calculating Your Trade Show ROI

At-Show Sales

+ Future Sales Originated at Show

- Investment in Show

= Trade Show ROI

Pre- show

At-show

Post-show

1. Generate buzz2. Schedule meetings in advance3. Devise compelling sales campaigns4. Design an awesome booth

2. Your A-Team: “hunters” and “order takers”3. A differentiated in-booth experience4. Customer acquisition clockwork5. Flawless order taking

2. Ongoing e-ngagement3. Follow-up missed meetings4. Analyze show results5. Calculate ROI

• Mobile order taking, CRM, merchandising, and B2B e- Commerce

• Mobile-first: 100% offline• Integration to ALL leading

ERP and Accounting systems

• 1000+ customers – brandsand wholesalers

©2015 Pepperi Ltd. All rights reserved. Strictly Confidential

Do you want to improve your trade show performance?

Increase your overall B2B sales?

26

Want to see how you can easily implement, manage, measure and

control sales campaigns?

https://www.pepperi.com/request-a-demo/

©2016 Pepperi Ltd. All rights reserved. Strictly Confidential

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