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Rick Yagodich
17 years in the webFounder of ExcoloAuthor of:
AUTHOR EXPERIENCE: bridging the gap between people and technology in content management
Twitter: @think_info
@think_info
The information superhighway…
Quiz?
For authors
For business For workflow
For end-users
What?
@think_info
Quiz
Quiz?
For authors
For business For workflow
For end-users
Creating content for the
end-user experience
@think_info
Quiz
What is the purpose of a CMS?
To be the butt of a bad joke?
There’s a reason they call it a
@think_info
Quiz
What is the purpose of a CMS?
The purpose of a content management system isto facilitate the human process
of managing the communication content lifecyclefrom creation, through use, to archiving
@think_info
Communication
Facilitate the human process
of managing content
For authors
For business For workflow
For end-users
Creating content for the
end-user experience
@think_info
If there’s only one output, store in the output format, and input directly to that format too.
Communication
@think_info
To output to multiple channels, you need a translation layer, and adaptive-optimised storage.
Communication
@think_info
Adaptive-optimised storage is complex. A translation layer is needed to manage it cleanly.
Communication
@think_info
Author experience for authors
Facilitate the human process
of managing content
For business For workflow
For end-users
Creating content for the
end-user experience
For authors
@think_info
Author experience for authors
Defining author
An author is anyone who usesthe author environment
of the content management system
@think_info
Author experience for authors
Fit-for-purpose language
Constentdecoupling
Designpatterns
•Domain-modelled interface copy• Consistent
terminology• Consistent
paradigms
• Content only•No presentation•One context at a
time (by default)•No access to source
code
• Ease of learning; occasional use effort• Consistent
approaches•Domain-modelled
interface logic• Tools that help
@think_info
For authors
Author experience for the business
Facilitate the human process
of managing content
For workflow
For end-users
Creating content for the
end-user experience
For business
@think_info
Author experience for the business
Frustration erodes quality
Consistency and reuse
Multi-channel content
• Poor systems frustrate• Frustrated users pay
less attention•Distracted users
make mistakes
•No per-channel content• Content model
designed for repurosing
• The same message everywhere• Adaptive content• Contextual delivery
@think_info
For authors
Author experience for the business
Facilitate the human process
of managing content
For end-users
Creating content for the
end-user experience
For business For workflow
@think_info
Author experience for workflow
More than approvals
Domain-modelled process
Holisticsystems
•Work flows between content variants(SME, edited, segmented, etc)•Modelled
business processes
• Designed for the specific business’ needs• Enhancing off-line
processes
• The entire content ecosystem considered• A model for
different environment to communicate
Bridging comms silos
• Highly structured content• Distributed
authoring responsibility• Repurposed
content
@think_info
For authors
Author experience for the end-user
Facilitate the human process
of managing content
For workflow
Creating content for the
end-user experience
For business
For end-users
@think_info
Author experience for the end-user
Personalised & adaptive content
Any channel,any device
Contentconsistency
•Granular content adapts• Behaviour- and
context-based profiling•More intelligent
content delivery
• Reduction of page parity•Optimised journeys• Appropriate
interaction models• End-user choice
• All content everywhere (but different sized chunks)•No channel
penalties
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In summary
Facilitate the human process
of managing content
Creating content for the
end-user experience
For authors
For business For workflow
For end-users
@think_info
Author Experience
• Available 13 October 1014
• Published by XML Press• Part of the Content Wrangler series on
Content Strategy• http://theAXbook.com/
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