Mirror BirdA new concept of advertising

The problems

• Ordinary video advertising no longer works

• The effectiveness of the standart media falls

• People are sick of advertising blindness ...

The solution

Mirror Bird is an unique product that uses a mirror to display gender-targeted video ads

How it works?A person approches the mirror

The system determine sex of the person

and showes gender-targeted video

The mirror becomes an advertising panel...

Our technologies• Algorithms for gender and age differentiation

The basis is the method of support vector machines. It was analyzed about 600 people full-face looking for the essential features.

• LCD-TV controllers for advertisingFully developed printed circuit board and its topology. All components are purchased from leading manufacturers.

• Remote network managment interface and billing systemConvenient remote control panel TVs all set allows you to boot clips, and perform automatic payment.

Construction

Mirror

Matrix

LCD controller

Software

Webcam

HDMI

GPRS

Wi-Fi

Network management interfaceThe interface allows real-time

control of advertising

Through the control panel clip is unloaded to an FTP server and there it is

automatically downloaded by TV

Advertising marketplace

Comfortable tool to analyze statistics and providing marketing

information to agentsGeolocation

Data

Commercial offer

Statistics

Advertising agent

Admin

Billing system

Accounting for the inclusions is automatically

on the server in the context of all commercials

You pay only for showing the video to the

representative of the target segment

Application• Office Building

• Hotels

• Beauty Salons

• Outlets

• Elevators

• Car dealership

• Banks

• Restaurants

• Nightclubs

• Fitness centers

• Lavatory

How it works

The owner of premises buys an advertising mirror

• He has 70% of the profit from ads showes

• Our company have 30% of the profit

30 %

70 %

It is effective

• People contact to the mirror frequently and look in it several times per day

• The average duration of the contract is from 40 to 50 seconds

• The most popular video advertising format - 15 and 30 seconds

• People are surprised so they watch the ads to the end

Contact information

Novilgroup LLC

http://www.novilgroup.com/

Dmitry Mikhailov

dm@novilgroup.com

+7 (903) 754-87-44