Leveraging mobile to grow your business

Tautvydas GylysSPEAKER

Should we use mobile?

Mobile is HUGEWHY?

Week without smartphone

Mobile makes us BETTER

Should we use mobile?

How can we help our customers become better?

2009 2010 2011 2012 2013

Vinted growth

2009 2010 2011 2012 2013

Mobile apps

Vinted growth

US - 80%

UK - 80%

ES - 100%

DE - 50%

IT - 100%

Mobile traffic

Why?

SELLERS BUYERS

SELLERS

Help to provide better experience for buyers

BUYERS

SELLERS

Help to provide better experience for buyers

BUYERS

Help to shop for treasures more often

$60M in funding

12M users

17M hours customers spend every month

But…

Not enough just to be accesible

Play by mobile rules

Mobile

Desktop

Mobile

Desktop

On demand Impulsive Short tasks

Higher comitment Planning

#1 Pick right use cases

Not all user journey can be on mobile

Discover new use cases

Geolocation

#2 Prioritize

Move to…

Move to…

#3 Simplify

People do not read on mobile

Simplify!

Simple smile can make us better

Help your customers to be better by mobile:

1. Pick use cases2. Prioritise3. Simplify

Thank you!