Conversion Optimization

Conversion optimization is the science and art of getting a higher percentage of your web visitors to take action and becoming a lead or customer. It

offers practical advice on how to influence visitors to make an export decision

without driving them away through data overload or tedious navigation. This is the backbone of lead generation, app sign ups and ecommerce sales and therefore dictates revenue, growth and even survival. Therefore it needs to use all our knowledge across user experience, conversion rate optimization and conversion optimization copywriting to ensure we push visitors down the conversion funnel. It takes a deep dive into your

website’s analytics to find out exactly what’s not working. Then we’ll put together a plan based on nearly a decade of helping small and medium-sized business owners get more leads. Because your website is not just suppose to look pretty. The goal is to get more of whatever you want. Otherwise your site is failing you. But there’s hope.

Website design and optimizationWebsite design and optimization make a great website design doesn’t just mean designing a good looking site.  Several aspects go into making a strongly performance and visually attractive website.  From a design view, an effective site design demonstrates and highlights the key elements of the business. The usability of the site, or user experience, is the coming together of function and design. The best websites are set

apart from the rest by their capability to blend all of these aspects into a positive user

experience. Content should be easy to find, code should be clean, and the design should be visually pleasing and functional. Website design and optimization has always been an important factor in website performance and success. If you want to take a substantial amount of guesswork out of the design process, and do so successfully, I highly recommend listening to your visitors. Each one of your visitors has his or her own reasons for coming to your website and what he or she wishes to gain from it. Therefore, in order to best design and improve online usability for your visitors, it is essential to understand why they come to your site in the first place. Among these quantitative metrics, we have, of course, conversion rates. Whether you have an ecommerce site, a media outlet, or a nonprofit organization, there is always some form of conversion you are trying to achieve on your website. This could be making a purchase, but might also include downloading a white paper, signing up for a newsletter or contacting a salesperson, just to name a few.