Upload
dean-vella
View
47
Download
1
Tags:
Embed Size (px)
Citation preview
USanFranOnline.com
Internet Marketing Essentials3 Keys to Grow Your Business with Integrated Online Strategies
Internet Marketing Essentials:3 Keys to Grow Your Business with Integrated Online Strategies
Presented by Jim F. Kukral, USF Online Program Instructor
JimKukral.com
Understanding the Key Disciplines in Internet Marketing
Internet Marketing Model
Understanding the Key Disciplines inInternet Marketing
Proessional evelopment Certificate | USanFranOnline.comInternet Marketing Essentials: 3 Keys to Grow Your Business with Integrated Online Strategies | USanFranOnline.com
Why Internet Marketing?
• What is Internet Marketing?
• What is the Internet Marketing Model?
• What makes it such a great opportunity? (Past vs. present)
• It’s not about “getting rich quick”
Highlights of Search, Social, Content, Email, Analytics, Affiliate
Understanding the Key Disciplines inInternet Marketing
Proessional evelopment Certificate | USanFranOnline.comInternet Marketing Essentials: 3 Keys to Grow Your Business with Integrated Online Strategies | USanFranOnline.com
Internet Marketing Methodologies• Search, Affiliate, Email, Landing Pages, Content
Marketing, Social and so much more…
• What works best for your goals? How to choose?
• The Internet Marketing Funnel
Creating an IntegratedMarketing Plan
Planning Your Initiatives & Defining Goals
Creating an Integrated Marketing Plan
Identifying Your Target Audience
Creating an Integrated Marketing Plan
Proessional evelopment Certificate | USanFranOnline.comInternet Marketing Essentials: 3 Keys to Grow Your Business with Integrated Online Strategies | USanFranOnline.com
Who Is Your Target?
• Discover your target audience online
• Use online tools to research
• Create your typical customer profile
• Where do they go online? What do they look for?
• What problems can you solve for them?
Building a Web Presence
Role of the Website
Building a Web Presence
Proessional evelopment Certificate | USanFranOnline.comInternet Marketing Essentials: 3 Keys to Grow Your Business with Integrated Online Strategies | USanFranOnline.com
Building A Footprint Online…
• Customers need multiple places to find you
• If you can’t be found easily, you don’t exist
• Your website is your home base
• Claim your digital land
Role of Blogs, Podcasts and Social
Building a Web Presence
Proessional evelopment Certificate | USanFranOnline.comInternet Marketing Essentials: 3 Keys to Grow Your Business with Integrated Online Strategies | USanFranOnline.com
Creating Content…
• What is content marketing?
• Blogs, podcasts, videos, infographics, social media updates, etc…
• Drive interested customers into your sales funnel
• Monitor ROI
• Secret to success? Taking action & failing
• Wash, rinse, repeat
Final Thoughts
Proessional evelopment Certificate | USanFranOnline.comInternet Marketing Essentials: 3 Keys to Grow Your Business with Integrated Online Strategies | USanFranOnline.com
Final Thoughts…
• Secret to success? Taking action & failing
• Wash, rinse, repeat
• Teach what you know and love
• Believe
To see the full Webinar Replay
http://bit.ly/tight-content-marketing
Usanfranonline.com
Other Webinars, Informative Videos & Resources
Social Media Strategy – A Checklist for Success
The Evolution of SEO
The Future of SEO
University of San Francisco’s Online Resource Center
Thank You!
For more information, please contact us at:
www.USanFranOnline.com