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Participate on Twitter: Follow @nfiblive and use hashtag #nfiblive Download slides at: http://www.nfib.com/marketingdeck Big Business Marketing on a Small Business Budget Jim Kukral, Author of Attention! This Book Will Make You Money

Big Business Marketing on a Small Business Budget · Big Business Marketing on a Small Business Budget Jim Kukral, Author of Attention! This Book Will Make You Money . ... •No better

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Page 1: Big Business Marketing on a Small Business Budget · Big Business Marketing on a Small Business Budget Jim Kukral, Author of Attention! This Book Will Make You Money . ... •No better

Participate on Twitter: Follow @nfiblive and use hashtag #nfiblive

Download slides at: http://www.nfib.com/marketingdeck

Big Business Marketing on a Small Business Budget

Jim Kukral, Author of Attention! This Book Will Make You Money

Page 2: Big Business Marketing on a Small Business Budget · Big Business Marketing on a Small Business Budget Jim Kukral, Author of Attention! This Book Will Make You Money . ... •No better

Participate on Twitter: Follow @nfiblive and use hashtag #nfiblive

Download slides at: http://www.nfib.com/marketingdeck

Meet Our Speaker

Jim Kukral

CEO, JimKukral.com

16+ year Web Entrepreneur,

Speaker & Author

Page 3: Big Business Marketing on a Small Business Budget · Big Business Marketing on a Small Business Budget Jim Kukral, Author of Attention! This Book Will Make You Money . ... •No better

Participate on Twitter: Follow @nfiblive and use hashtag #nfiblive

Download slides at: http://www.nfib.com/marketingdeck

Web Videos

• YouTube is #2 search engine behind Google

• You know you need to do it, you just haven’t gotten around to it yet

• No better way to get your message across

Page 4: Big Business Marketing on a Small Business Budget · Big Business Marketing on a Small Business Budget Jim Kukral, Author of Attention! This Book Will Make You Money . ... •No better

Participate on Twitter: Follow @nfiblive and use hashtag #nfiblive

Download slides at: http://www.nfib.com/marketingdeck

Web Videos

• Crossfit Cleveland

• Viral videos

• Emotions create reactions

Page 5: Big Business Marketing on a Small Business Budget · Big Business Marketing on a Small Business Budget Jim Kukral, Author of Attention! This Book Will Make You Money . ... •No better

Participate on Twitter: Follow @nfiblive and use hashtag #nfiblive

Download slides at: http://www.nfib.com/marketingdeck

Web Videos

Page 6: Big Business Marketing on a Small Business Budget · Big Business Marketing on a Small Business Budget Jim Kukral, Author of Attention! This Book Will Make You Money . ... •No better

Participate on Twitter: Follow @nfiblive and use hashtag #nfiblive

Download slides at: http://www.nfib.com/marketingdeck

Social Media

• It’s business, not playtime

• Sunnybrook Trout Club

• Word of mouth (WOM) is a reaction

Page 7: Big Business Marketing on a Small Business Budget · Big Business Marketing on a Small Business Budget Jim Kukral, Author of Attention! This Book Will Make You Money . ... •No better

Participate on Twitter: Follow @nfiblive and use hashtag #nfiblive

Download slides at: http://www.nfib.com/marketingdeck

Teach What You Know

• Everyone (& business) knows a lot about something

• Zappos insights

• Seobook.com

Page 8: Big Business Marketing on a Small Business Budget · Big Business Marketing on a Small Business Budget Jim Kukral, Author of Attention! This Book Will Make You Money . ... •No better

Participate on Twitter: Follow @nfiblive and use hashtag #nfiblive

Download slides at: http://www.nfib.com/marketingdeck

Attention = Revenue

• Revenue = more than sales

• Jones Soda

• Nobody remembers the middle

• Is your ego holding you back from $$$?

Page 9: Big Business Marketing on a Small Business Budget · Big Business Marketing on a Small Business Budget Jim Kukral, Author of Attention! This Book Will Make You Money . ... •No better

Participate on Twitter: Follow @nfiblive and use hashtag #nfiblive

Download slides at: http://www.nfib.com/marketingdeck

Five Hour Energy Success

• #1: Say what you do

• #2: Solve problems

• #3: Know your customer

• #4: Be the alternative

• #5 Make it easy

Page 10: Big Business Marketing on a Small Business Budget · Big Business Marketing on a Small Business Budget Jim Kukral, Author of Attention! This Book Will Make You Money . ... •No better

Participate on Twitter: Follow @nfiblive and use hashtag #nfiblive

Download slides at: http://www.nfib.com/marketingdeck

The Ultimate List - JimKukral.com/Resources

Free Web Video Guide - OnlineVideoToolkit.com

Automate Appointments - TimeTrade.com

Get Unstuck - Fiverr.com

Teach What You Know - Prfessor.com

Easy Movies - Animoto.com

Screencasts - Screencasts-o-matic.com

Valuable Resources

Page 11: Big Business Marketing on a Small Business Budget · Big Business Marketing on a Small Business Budget Jim Kukral, Author of Attention! This Book Will Make You Money . ... •No better

Participate on Twitter: Follow @nfiblive and use hashtag #nfiblive

Download slides at: http://www.nfib.com/marketingdeck

You may contact Jim Kukral directly at:

Jim Kukral, [email protected]

216-272-4383

Twitter.com/jimkukral

Facebook.com/jimkukral

Page 12: Big Business Marketing on a Small Business Budget · Big Business Marketing on a Small Business Budget Jim Kukral, Author of Attention! This Book Will Make You Money . ... •No better

Participate on Twitter: Follow @nfiblive and use hashtag #nfiblive

Download slides at: http://www.nfib.com/marketingdeck

Additional NFIB.com Resources

How to Promote Your Business Using YouTube

http://www.nfib.com/business-resources/business-resources-item?cmsid=56239

5 Additional Revenue Sources for Small Business Owners

http://www.nfib.com/business-resources/business-resources-item?cmsid=49386

How to Sell Yourself as a Niche Expert

http://www.nfib.com/business-resources/business-resources-item?cmsid=49994

3 Lesser-Known Social Media Sites for Small Businesses You Probably Don’t

Know (But Should)

http://www.nfib.com/business-resources/business-resources-item?cmsid=55196

How to Boost Your Web Presence in 2011

http://www.nfib.com/business-resources/business-resources-item?cmsid=55515

Page 13: Big Business Marketing on a Small Business Budget · Big Business Marketing on a Small Business Budget Jim Kukral, Author of Attention! This Book Will Make You Money . ... •No better

Participate on Twitter: Follow @nfiblive and use hashtag #nfiblive

Download slides at: http://www.nfib.com/marketingdeck

For more information about the Small Business Webinar Series visit:

http://www.NFIB.com/webinars

We want your feedback. If you enjoyed today’s webinar or have suggestions for the future, please fill out the short survey that you will

receive via email after this webinar.

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Page 14: Big Business Marketing on a Small Business Budget · Big Business Marketing on a Small Business Budget Jim Kukral, Author of Attention! This Book Will Make You Money . ... •No better

Participate on Twitter: Follow @nfiblive and use hashtag #nfiblive

Download slides at: http://www.nfib.com/marketingdeck

Extended Q & A Session

To access the Q&A session and ask Jim your questions, simply type this URL into your

Internet browser:

www.nfib.com/chat

Have more questions for Jim Kukral? Join the live! 30-minute Q&A chat session with Jim immediately following

today’s webinar: