VIDEOHOW TO OPTIMIZE

FOR SEARCH ENGINES A

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BY JOHN FRAZE PCG DIGITAL MARKETING

Optimizing webpages for search isn’t the only way to get your online presence noticed. Creating search engine friendly videos gives you an interactive advantage over plain text results. Videos are a great alternative for consumers who are not interested in reading content but instead would like to watch their content.

File Names

Titles

Descriptions

Tags

Categories

Visibility

KEY ELEMENTS OF VSEO:

1 42 53 6Each part is equally important in creating highly effective video optimization.

FILE NAME TITLEWhen you save your video to your computer, make sure your file name is keyword friendly. Most devices tend to save video by date and time. If you are videoing from your iPhone, that is definitely the case.

When uploading the video, the title might fill itself in with the file name. You should make sure that the title is both descriptive and keyword friendly. Above, you will see that the name of my file, Apple Demo.MOV, is keyword rich but not descriptive and contains the file extension “.MOV.” Instead, the title should be more like “PCG Video Optimization Apple Demo.” That title is more descriptive and still contains my keyword.

Automotive Video SEO Tutorial | PCG Digital Marketing 1

description

tAGS

visibility

Categories

The description of a video should be optimized in much the same way as the title but of course with more content. The first step in working on the description is to drop in a URL where the viewer can find more info on what is covered in the video, for instance your dealership’s web address (make sure to start the URL with http:// or it will not be made a click-able link in the description by YouTube).

Tagging is all about keywords. Get all the keywords that relate to your video in there. Is it a video about the new Dodge Dart? Try keywords like 2013 Dodge Dart NJ, NJ Dodge Dart Dealer, 2013 Dodge Dart New Jersey and 2013 Dodge Dart. Cover all the bases but don’t stuff the tags with meaningless or unrelated keywords.

Make sure your visibility is set to public. A private video will never rank! Don’t forget to pick a good thumbnail at the bottom as well. A few frames from your video will display and you should choose the most engaging one; the one that will pull viewers in for more.

After making up your own tags, choose the most accurate category. Are you a car dealership? If so, choose something like Autos & Vehicles. Are you something other than a car dealership? Make sure you fill this field out with a category that accurately describes your business.

Your description should be keyword rich and, well, descriptive. Some great things to include in the video description are the physical address and phone number of your location, a description of your location and even a transcript of the entire video. Content is king even in the video world.

WARNING!*When creating a video title and description, don’t stuff keywords or irrelevant topics. If the video is about NJ car service, the video title and description should be too. If the video is about your dealership reviews, so should be the title and description.

WHERE TO POST YOUR VIDEOS: