IndiMe is a DIY (do-it-yourself) arts and crafts website that aims to tap and

promote the creative potential of the youth through unique and interactive

content.

Target Market

Female High School and College Students

(13-25 years old)

One of the website’s highlights is our DIY (Do-It-Yourself) articles which

include step-by-step instructions and

interesting gifs to guide the website visitors into

doing the task.

1. They have become popular mediums of displaying content (as seen in Buzzfeed and Tumblr).

2. Gifs are easy to digest with its “looping” feature; they are an addicting platform to watch.

3. With the shorter attention spans that audiences experience today, gifs are bite-sized ways to learn.

DIY Articles

DIY Articles

DIY Articles

Design and User Experience

• Design & Theme : Crafty and simple.

Color : Green and Brown-Natural color, easy on eyes

IndiArtist of the WeekWe want to be a hub of creativity. To encourage aspiring independent artists to show off their works, we have “The IndiArtist of the Week” where student artists are chosen to be interviewed and have their

artworks featured for a week.

Erika FernandoMika

Manikan

IndiArtist of the Week

Contests

To promote our website, IndiMe collaborated with

Mix and Munch (an Ateneo student-owned

business) to expand our reach.

Winner

Campaign Elements

1. Website

2. S’mores Contest

3. IndiMe Artist

4. FB Page

5. Teaser Video

6. Introductory video

Teaser Video

https://www.youtube.com/watch?v=E7zklH3mKfM

Introductory Video

https://www.youtube.com/watch?v=8i0a7KWGx5k

Audience Impact and Feedback

Audience Impact and Feedback

Audience Impact and Feedback

Audience Impact and Feedback

Audience Impact and Feedback

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Page View

Audience Impact and Feedback

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Unique Vis-its

Returning Visits

Audience Impact and Feedback

Learnings and Reflections

• Since IndiMe caters to a niche market (arts and crafts enthusiasts and hobbyists), it was difficult to garner traffic to the website.

• However, through the positive feedback we have been getting from our followers on Facebook, we feel that we were able to successfully tap into our target market.

• We also feel that we were able to reach other schools besides DLSU such as Ateneo.