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HOW TO WIN THE BATTLE OF THE BLOGS 24 APRIL 2014 Anne Ratigan Media Content [email protected] +44 131 561 861 @comic_opa

How to Win the Battle of the Blogs

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How to use stories to drive a successful corporate blog.

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HOW TO WIN THE BATTLE OF THE BLOGS2 4 A P R I L 2 0 1 4

Anne RatiganMedia Content

[email protected] +44 131 561 861@comic_opa

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Nuts about Southwest

Written by employees – from luggage handlers, to flight attendants to the CEO.

Customers talking to employees and vice versa.

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Meet Robbie

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Have a sense of humour

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Editorial Style Guide

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Recruit a raconteur

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It really IS about the audience THIS TIME