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How to use stories to drive a successful corporate blog.
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HOW TO WIN THE BATTLE OF THE BLOGS2 4 A P R I L 2 0 1 4
Anne RatiganMedia Content
[email protected] +44 131 561 861@comic_opa
Nuts about Southwest
Written by employees – from luggage handlers, to flight attendants to the CEO.
Customers talking to employees and vice versa.
Meet Robbie
Have a sense of humour
Editorial Style Guide
Recruit a raconteur
It really IS about the audience THIS TIME