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Rusty LindquistV P O F S T R A T E G I C H R I N S I G H T S
B A M B O O H R
Thad PriceV P O F P R O D U C T
J O B S 2 C A R E E R S
J O I N T H E C O N V E R S AT I O N O N T W I T T E R U S I N G # B A M B O O H R
The World Has Changed
1Recruiting
10 years ago
A changed perspective
Organizational Power
Organizational power goes to the group that deals with the biggest problems
Alfred Marshalleconomist
1
Employment marketing
1Candidate Personas
“A candidate persona is a fictional representation of your ideal hire for a specific role. It is based on as much real data as possible, along with educated guesses about experience, goals, motivations, and concerns.”
-Recruiting Social
1Candidate Personas• What is their demographic (answering: who is this person)?• What inspires and motivates them?• What concerns are they likely to have?• What does their career history likely look like?• What constraints may they be having?• What pains might they be experiencing?• What is their level of seniority?• What do all these things imply about who they are?• What predispositions might they have?• Where do these people hang out?• What type of message do these people respond to?• What type of writing do these people respond to?• What does their typical day look like?• What is the best time of day to reach them?• What do they value most?• Where do they go for information?• What do they care about from an employer?
1Candidate Personas
• Identify the highest-performing recruiting channels• Identify potential ad-placement opportunities• Build a message, and job description that resonates• Communicate in a language they respond to• Build a job description that addresses their pains• Create differentiation for your “product” and “message”• Elicit an emotional response from your candidate• Prepare you to interview for ideal characteristics and
attributes, not just job history and talents
and their results
1
Market Differentiation
1
Employer Brand
1Employer Brand
v
HOW
OUTSIDE-IN (CONVENTIONAL) INSIDE-OUT (REMARKABLE)
WHY
ValuesMissionBeliefs
Culture | Corp. Brand
HR ActivitiesEmployee Perception Candidate Perception
WHAT
Employer BrandRecruitment costs
Awareness
Recruitment funnel
Candidate quality
Candidate quantity
Acceptance rate
Negotiating power
Employee Retention
Employee Engagement
Employee Performance
Work Culture
Organizational Performance
J O B D E S C R I P T I O N S
Employer Brand
1Millennials
of the workforce by 2018
50%expect to stay less than
three years
91%
1Millennials
Company culture is critical, where they work is part of their social story.
culture
and their mindset
Millennials place an especially high focus on finding work that is meaningful to them. They look for a “cause”.
meaningMillennials have an “always on” job-seeking mentality, even when satisfied with their current job.
search
28 151
Millennialsand their job-search
weeks on average
Take
Search resources
Use
1Millennials
Optimize it!
53%Visit a company’s website
what you can do about it
1
Millennials trust peer reviewsBe transparent
Millennialswhat you can do about it
1
Company winsShare
Millennialswhat you can do about it
for awardsApply
Millennialswhat you can do about it
Create talent communitiesand take advantage of all the
resources job seekers useto look for work.
CommunitiesAttract millennials throughseveral channels: social, awards, company pages,
job boards etc.
Channels
what you can do about itMillennials
1The gig economy
The same thing is happening in recruiting. On-demand employment is
an alternative, or a supplement, to a full time job.
US workersare 1099
42million
Projected increase by 2020
of the workforce has a second job
34%Millennials freelance
1of 3
65million
The gig economy
1The gig economy
Recruiting technology has to keep up! 10% of the jobs on Jobs2Careers are gigs.
The gig economyWhat can you do about it?
• Understand Your Enemy• Think Differently• Be accommodating• Think like a marketer• Try before you buy
The role of mobile
of job seekers searchjobs from a mobile device
70%of them expect to be able
to apply on a mobile device
27%
The role of mobile
VSMobileFriendly
MobileOptimized
What can you do about it?
The role of mobile
decrease intime to hire
13%increase in quality
of applicants
19%
BENEFIT OFOPTIMIZATION:
W H A T C A N Y O U D O A B O U T I T
The role of mobileWhat can you do about it?
Urge your ATS to get
mobile optimized
Use sites that let you use
mobile in their strategy
Employees are your greatest assets
• Get involved in the community• Build CSR programs• Promote company involvement• Wear company gear• Turn employees into brand ambassadors• Build referral programs
• Understand your value. • Understand and speak to the goals • Speak their language and advocate
Advocating for your Recruiting Needs
Thank you! Follow BambooHR and Jobs2Careers on social media:
bamboohr.com/blog | jobs2careers.com/news
Questions?
BambooHRReceive a free job posting on our ATS and full HRIS for one week.
We will contact everyone within the next few days to set this up.
Contact [email protected] for a free demo and assessment.
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