How to win more business from promotional product distributors

Hello and Welcome!

Liz Wilson - Group Marketing Director of Technologo.com

How to win more business from distributors



What we’ll cover

• What’s the problem?

• Where to find leads

• How to develop your email marketing strategy

• What’s missing from your supplier website

• Developing online engagement

• Attracting the next generation of distributors

• Building positive word-of-mouth


Issues suppliers face

• Budget wars

• Biggest budget wins

• USP – Suppliers sell a lot of

the same products

• How else to compete?

Not all suppliers have an unlimited marketing budget to spend

on top sponsored listings on search portals!


Where to Find Leads

Being proactive and interacting within the industry is a great way to

generate new interest and new possible leads.

Great channels to do this:

• Social Media Networking Groups

• Exhibitions

• Webinars


Email Marketing – Why it Works

• 91% of people check email daily

• Email has the highest rate of return of any online

marketing medium (£38 for each pound spent)

• 76% of subscribers have made a purchase from an

email campaign


Email Marketing – How to Build a List

• Put Sign Up forms everywhere

• Website

• Email Signature

• Exhibitions (paper form)

• Facebook

• Give Distributors a reason to sign up – and honor it!

• Export your LinkedIn Contacts


Email Marketing – What to Send, When

When you are ready to send emails:

• Honor the promises you made when they signed up

• Be generous

• Be respectful of their time

• Be consistent

• Check for typos and broken links!

• Measure what works and do it again


Supplier Websites – What do Distributors Want?

• Live Inventory

• Instant Shipping Quotes

• Virtual Samples

• Live Chat

• Online Order Status

• Hi-Res Blank Images

• Client Friendly Spec Sheets

• Imprint Template for Download


A Distributor’s Journey on your Website

• Reduce the number of clicks it takes to get to your products

• Provide as much information as you can without barriers

• Consider a mobile optimized website so distributors can access your products on the move

• Get impartial feedback (Peek User Testing)

Distributors should be able to find their way around your website quickly

and effortlessly.


Developing Online Engagement

• Engaged customers are 69%

more likely to buy again

• 68% more likely to buy

• 67% more likely to recommend

you

• 65% of companies say

interactive images are the

most effective way of

achieving online engagement


Developing Online Engagement – Blatant Plug Alert!

• Virtual sample software

engages distributors

• Makes your products easier for

them to sell

• Reduces calls to your service

dept. asking for virtuals


• Reviews (more on that in a

second)

• Succinct, bullet pointed

explanations

• Special offers / free samples

• Supporting a good cause

• Keeping content fresh

Appealing to Younger Buyers


Generating Positive Feedback – How?

Starts with giving great customer service. If you treat your customers

well positivity will generate organically.

You can encourage this through:

• Word of mouth

• Feedback surveys

• Asking for testimonials / case studies

• Special deals or awards


Channels to share on:

• Your website

• Email footers

• Social Media

• Blog posts

• Literature

Generating Positive Feedback – Where to Share?


Thanks for joining our webinar!

Any questions?

www.technologo.com


http://www.technologo.com/

Internet

How to win more business from promotional product distributors