How important is site speed during

high-traffic moments ?

Are you « scalable »

?

I am wearing 2 caps today

VsVs

Provider E-retailer

Managed Cloud Hostinge-Commerce & Critical Applications

$ 4 billions - transactions/yearMoscow

What all e-commerce retailers want… …more Traffic leading to more

Sales !

Real case of traffic increase

from 10 to 2000+ concurrent visitors in less than 30 minutes

How can your website support temporarily

7, 10, or 20 times more traffic / conversion…

…remaining FAST & AVAILABLE…

… without having to pay permanently for the additional

server ressources ?

Non-specialized hosting

(page load time)

(*) Source Cloudflare – client Walmartin relation to a specific item

How can your website support temporarily

7, 10, or 20 times more traffic / conversion…

…remaining FAST & AVAILABLE…

… without having to pay permanently for the additional

server ressources ?

Real Example with an E-commerce customer National Retailer in Cosmetics

BlackFriday Period

= 1650 orders / day= 200 orders / hour= 3500 orders / weekend

Daily Average= 200 orders / day= 500 orders / weekend

& the shopping cart is

4 times higher per customer !!!

More traffic & conversionSame performance & Availability !

Real Example with an E-commerce customer National Retailer in Cosmetics

Rachelsbox.com

“Try them, feel them, love them” - Rachel

• 100% e-commerce

• High Italian Quality

• Why tights & stockings ? Limited life, recurring needs, can’t try them, easy to ship.

Seasonality & Growth

1.

Your job is NOT Web Hosting, your job is to sell furnitures, clothes, shoes,

cosmetics…

2. Your Brand (reputation) is your most precious asset,

don’t destroy it with a low cost hosting provider.

3. Don’t waste your

marketing budget with a down website during the most important periods.

In 2017, it is NOT acceptable to have an unavailable website

during high traffic…

It’s like closing the doors of your store on a Saturday afternoon when hundreds/thousands of people are waiting to get in and give you their

money !

So…are you « scalable »

?