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How digital is transforming a world’s leader in the
Premium Spirits industry.
Nicolas Van DijkDigital Strategy Manager
Today’s
Pernod Ricard in a nutshel
What digital transformation
mean for us
How do we do it technically 3 cases
KEY FIGURES
- Created in 1975
- 18,400 employees
- 8,5 M€ in net sales
- 2 global icons
- 14 Strategic brands
- 18 key local brands
8
Marketeers live in very exciting times !
Build passion brands Consumer connectivity + data = powerful cocktail
Business goes digital.
Alibaba -the world’s largest
retailer has no inventory…
AirBnb-the world’s largest
hotel (23 million guests),
doesn’t own a single bed,
bath, or bar…
Uber - the world’s largest
taxi company doesn’t own a
single taxi, cab…
10
So, what is conviviality becoming in this digital society ?And what is Pernod Ricard doing to be part of it ?
11
People Brands
Tools
At local level
• Digidays (company wide)
• Digital breakfast (marketing team)
At global level
Global tools that can be activated locally (Internally or outsourced)
At local level
• Social Media brand pages
• Digital activations
At global level
• Local Social Media brand pages
• Brand campaigns
• Assets / Templates / Guidelines
13
Concretely, how do we integrate digital at consumer level
G.H.Mumm Connected Bottle The Gutenberg Project