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Google Local Inventory Ads

Lengow is the ecommerce automation solution that helps brands and distributors improve their performance, automate their business processes and grow

internationally. Intuitive and innovative, the Lengow platform is the key that opens the door to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate

platforms and display/retargeting. With more than 1,800 partners that have been collaborating with Lengow since 2009, the Saas solution offers a powerful ecosystem to

the 3,500 merchants that use it in 45 countries accross the globe.

Contact us for a demo of our solution.

WWW.LENGOW.COM

Marketplaces

Display / Retargeting

Product Ads On-sitetools

Comparison Shopping Engines

Affiliateplatforms

WHAT ARE LOCAL INVENTORY ADS?• A web-to-store solution• An answer to mobile shoppers’

hyperlocal searches

HOW DOES IT WORK ? Display all of your product catalogue on Google, including products which are only sold in physical stores. The adverts are largely similar to Google Shopping adverts: based on your product catalogue, distributed on desktop and mobiles alike, and invoiced using the CPC model.

EASILY SELL EVERYWHERE

Your Web-to-Store strategywith Google Local Inventory Ads

The benefits of LIA

Ensure that your brand is present both offline and online, and

develop a complementaryrelationship between your ecommercesite and physical stores.

• Boost in-store sales and add value to your brick-and-mortar shops thanks to your digital marketing actions

Offer customers a greater availability of products.

• According to Google, 83% of online shoppers would be prepared to go to a shop if they could check the product’s availability online beforehand.

Benefit from greater visibility in Google’s results pages, particularly

on mobile devices.

• A 5% higher average click rate for adverts for multichannel product offers

Improve customer experience by adapting your customers’

purchasing process.

• 18% of localised searches on smartphones end in a purchase on the same day, compared with 7% for non-localised searches.

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