Internally for Social Business

Shel Holtz@shelholtz

Holtz Communication + Technology

• Employee-to-employee

• Inside and outside

• Militating the risks

But first,what is

Every employee engaged

This involves…

• Customer service• Social selling• Professional networking• Problem-solving• Publishing

Employees using social/digitalcommunication are more…

•Creative•Collaborative•Productive

Improved communication and collaboration through social technologies could raise the productivity of interaction workers by 20 to 25 percent.

I have a question

How has your company

embraced social business?

Employee-to-Employee

What is corporate culture?

Emotional capitalconnects people to culture

The aggregate feelingsof goodwill toward a company and how it

operates

What the company and its leaders say and what

they do are aligned.

Authenticity

RecognitionThe company values and publicly recognizes employees’ achievements, supporting desire for intrinsic rewards.

AttachmentEmployees perceive that they belong to a

community with shared values and

interests.

The feeling of playfulness employees experience when experimenting with new things at work.

Fun

Emotional Capital

Social Capital The networks of relationshipsamong people who live and workin a particular society, enablingthat society to function effectively.

When executives use ISM to build emotional capital…

• Workflows and collaboration improve• Turnover drops• Employees are more motivated• Communication improves– Horizontally– Vertically

Employees Worldwide

Engaged

Not Engaged

ActivelyDisengaged

Employees inCentral and Eastern Europe

Not Engaged

ActivelyDisengaged

Engaged

Some context

Engaged employees

• Psychologically committed to their jobs• Feel a profound connection to the company• Likely to be making positive

contributions• Work with passion• Make discretionary effort

Not-engaged employees

• Lack motivation• Unlikely to make discretionary effort• Essentially “checked out”• Sleepwalk through their days• Put in the time but bring no

energy, passion

Actively disengaged employees

• Unproductive• Not just unhappy; they act out their

unhappiness• Undermine what colleagues have

accomplished• Spread negativity

Why does engagement matter?

• Link between…– Engagement levels– Job performance– Market share growth

• Correlation: high engagement, operating income growth

• Productivity is higher• Turnover is lower

PoorCommunication

A cause ofdisengagement=

GoodCommunication

Always citedin highly-

engaged firms=

Communication and engagement

• Improved interactions• Greater trust• Greater understanding• Improved efficiency• Better performance• Enhanced gratification

Companies that communicate effectively are

4xmore likely to have

high levels of engagement

The Communications Disconnect

We’re not communicating with engagement as a goal

Team peers

Project peers

Line managerrelationship

Employees define

membership in a group based onrole and work, not on issue or interest

Integration

Only 28% of information workers use social intranet tools at least once

per month

300-400%improvedreadership!

Every Employee a Publisher

Culture Change

How are things done around here?

• Employees are connected to (and contribute) information, knowledge and resources that matter to them

• Employees understand how their jobs fit in the bigger picture

• Employees are enthusiastic about participating in meaningful, purposeful work

• Employees build value through internal and external networks

• Leaders build emotional capital through authentic engagement

Inside/Outside

Employees asbrand ambassadors

The institutionalization of social software

Other Advantages

• Recruiting• Competitive Intelligence• Training• Curation

Preparing the workforce

Policies

Employeesocial

mediapolicy

elements

• Statement of purpose• Established company

policies• Disclaimer rules• Disclosure rules• Confidentiality• General and industry

compliance issues• Adding value• Consequences

Training

Modes of engagement

Day-to-day engagement

Subject Matter Experts

Ambassador Programs

Training

Community

Communication

Professional Networks

Most professionals use professional social networks daily to inform their work

What is it?

The use of social media

to increase revenueand sales team

productivity

Why social selling?The business customer has changed

• More aware of needs and solutions via professional networking

• Initial outreach is to colleagues and peers via social media and online research

• Most of the buying process is over by the time they call a vendor

How Social Selling Works

Sales staff engage early, building relationships as a trusted guide, and is there to close the deal.

Social selling woven into thesales process has produced a

increase in revenue-- McKinsey/Dachis

Always Be Connecting

Employees as Correspondents

Employeecorrespondents

A few words about

Shel Holtz, ABCwww.holtz.comshel@holtz.com

@shelholtz415.881.7435