Five Important Digital Marketing Elements To Consider

For a business to succeed in today’s world, it is important to have a strong digital footprint within the internet.

For a business to succeed in today’s world, it is important to have a strong digital footprint within the internet. Therefore, when a business is defining its marketing plan, it must incorporate a solid digital strategy. Without a digital marketing strategy in place, new client acquisitions, brand visibility, and impactful revenue generating opportunities will likely be damaged.

The five most important elements of a digital campaign consist of mobile considerations, organic search, social media marketing, content marketing and lead nurturing. Which are the main responsibilities of affordable SEO services company. All of these elements combined make up a cohesive digital marketing strategy. How you define these elements have a direct correlation on a successful campaign.

MOBILE CONSIDERATIONS

ORGANIC SEARCH

CONTENT MARKETING

SOCIAL MEDIA MARKETING

NURTURING WEBSITE VISITORS & EMAIL MARKETING

Mobile Considerations

90% of consumer transactions are started on one device and finished on another. (Neil Mohan, Google) Further, in 2014, smartphone and tablet sales grossly outnumber pc sales. Learning what is possible with mobile and marketing to those users are crucial in today’s digital world. Every aspect of your digital marketing campaign should reflect mobile considerations.

Organic SearchConsumers get wanted information online through a variety of methods, the most prominent being search engine results. The first part of getting your website in front of potential customers and clients is to correctly optimize your website. Optimizing your website correctly will help the search engines identify what your site is all about, and how it relates to what the user is looking for. Implementing a solid organic search strategy will increase your website’s visibility within the search engines and help drive more traffic to your website, increasing your potential for a variety of positive opportunities.

Content MarketingContent is a major driving factor in a digital marketing strategy. Utilizing a blog on a site is a great way to help provide visitors with fresh and relevant content. This will help lead to an increase in site visitors, user engagement, which both work to drive conversions. Creating new and impactful content for your website also creates business authority. Through proper content marketing strategies, you can establish recognition as a leader within your business vertical.

Content Marketing

Social Media MarketingSocial media marketing is a great medium for a business to build and increase brand presence throughout the Internet. It also provides a very powerful tool to share information and distribute content about products and services. Utilizing a variety of social media platforms creates new opportunities to interact and connect with potential customers and clients.

Nurturing Website Visitors & Youtube MarketingStatistics say that only 1-3% of website visitors make a buying decisions the first time they come to a website. When your digital marketing campaign is driving qualified traffic to your website, what do you do with the remaining 97% of visitors who did not buy from your site the first time around? This is where a strategic email marketing campaign helps to provide an ROI to your company. Marketing research shows that over 65% of consumers are inclined to make a purchase in association with a well planned email campaign. Remember, the majority of emails opened today are opened via mobile device so be sure that all email-marketing efforts are mobile-ready.

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