Prsentation PowerPoint
Table ronde
La publicit sur Amazon
Dan Wright, Directeur, Amazon Media Group Europe
Marc-Antoine Hennel,Head of Strategy & New Business
Development, Philips
November 19th 2015Philips - Amazon
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Content through dedicated landing pages : senseoMulti-platform /
Amazon, AAP & MobileRedirection: advertised products (limited
editions) and full range (dedicated landing pages)Retail promotion
to support sales
Dedicated landing page
Generic Ad
Product detail page e commerce Ad
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123Branded HeaderCustom description of landing pageUp to 7 sub
categories of 20 products each
Ongoing 2015 campaignMulti-platform/ AAP & Mobile123
* Source: Ipsos Moments that Matter Research EMEA, June 2015,
FranceContent through dedicated landing pages : Avent71%* of
smartphone users have used their smartphone to gather information
for the purchase of a product or service
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Generating results : shaver 9000
Ad AttributedBrand HaloEstimated Off Amazon** ON AMAZON OFF
AMAZONAttributed purchases on entire rangeOffline estimation of
purchases (2016)Attributed purchases on Shaver 9000
Q4/14: LaunchQ2/15: Focus s9000Q4/15: Full rangeMeasuring Sales
impact Evolution of the Philips Shaver 9000 consumer base since Q4
14 (indexed)
X 4,6* Source: Amazon figures for Philips
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