E-commerce Forum 2015

Roger Willcocks

Welcome & introduction

Who’s here?

• Online sales: < £1m, £1-10m, £10m+

• Sector: clothing/fashion, lifestyle, B2B, food & drink

• Role: e-commerce, owner/manager, sales/marketing

Themes for today

E-commerce trends & statistics

Industry perspectives

Case studies

Best practice

Online marketing, search, email marketing, targeted content, e-commerce

platforms

Panel session

Networking

Timings

09:45 Welcome & introduction

10:00 Google

10:40 Christopher Ward

11:20 Tea & coffee

11:35 Smart Insights

12:15 dotMailer

12:55 Lunch

13:25 Magento

13:55 Donald Russell

14:35 iVantage

15:05 Tea & coffee

15:20 Nosto

16:00 Panel session

16:40 Screen Pages

17:20 End

Statistics & trends

E-commerce increasing share

Mobile commerce expanding

Lifetime value & orders increasing

Channels that drive revenue

Approach to analytics

Overall barriers to growth

What’s hot in 2015

#EcommForum