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Digital Transformation...What is it and how do you make it happen?
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Tracy Green - freelance digital strategist - @greentrac
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Tracy Green
Background: Long time resident of London 2 (grown up) daughters Servant of 2 cats! Founded Accountability Hack and Exploring Digital events
Situation / needs: Currently working for a London Council helping them to change how they work by better use of technology As Head of Digital Strategy helped to establish the Parliamentary Digital Service and introduced more agile ways of working One of BIMA’s Hot 100 for 2016
Quotes:
“It’s all about the people” “Start with user needs before technology” “We’re running a hackathon”
JBoye Aarhus 16@greentrac
– Mike Bracken, Chief Digital Officer for the Co-operative Group
“Applying the culture, practices, processes & technologies of the
Internet-era to respond to people’s raised expectations.”
3 (people focussed) ways of helping you to think about digital transformation
JBoye Aarhus 16@greentrac
1. What does digital transformation look (and
feel) like?
3 (people focussed) ways of helping you to think about digital transformation
JBoye Aarhus 16@greentrac
1. What does digital transformation look (and
feel) like? 2. Is your organisation ready for digital
transformation?
3 (people focussed) ways of helping you to think about digital transformation
JBoye Aarhus 16@greentrac
1. What does digital transformation look (and
feel) like? 2. Is your organisation ready for digital
transformation? 3. And what about your users / customers?
3 (people focussed) ways of helping you to think about digital transformation
JBoye Aarhus 16@greentrac
Task 1 Think about an organisation you know of, or an experience you’ve had, either as an employee or customer, that best describes/represents for you what digital transformation is? Think about processes that have changed to deliver something differently or in a more innovative way and how that better met your expectations.
• In groups of 2 or 3, write ideas on post it notes - one idea per note - 15 minutes
• Group discussion - 15 minutes
Q: What are the key principles, trends that you see and which matter to your organisation?
JBoye Aarhus 16@greentrac
Zappos - distributed authority
JBoye Aarhus 16@greentrac
Interview with founder of Zappos on culture http://www.tutor2u.net/business/blog/organisational-culture-tony-hsieh-on-zappos-core-values-and-culture
Task 2 What is it like working in your organisation? Look at the different words that describe culture and think about where on the scale best describes your organisation. Which are the most important to have in place to support digital transformation?• In groups of 2 or 3, mark on the scale where you think your
organisation is - 15 minutes • Group discussion - 15 minutes
Q: Does this make a difference to the work you do, your motivation or job satisfaction?
JBoye Aarhus 16@greentrac
Autocratic Distributed
Hierarchical Flat
Secretive Transparent
Centralised Distributed
Adult - Child Adult - Adult
Fear Safe
Status Achievement
Deference Candour
Permission Initiative
Bullying Negotiation
Grandiose Humble
Clubby Open
Elitist Accessible
Formal Informal
Serious Sensitive
Employee Partner
Organisational culture
Task 3 Can you think about 3 products or services you provide for your customers and how you might change them to save money, increase revenues or improve customer experience.
• In groups of 2 or 3, think about the changes you might make to how you deliver that product or service and which users/customers you would focus on - 15 minutes
• Group discussion - 15 minutes
Q: How do you make sure you meet the needs of your customers/ users?
JBoye Aarhus 16@greentrac