DIGITAL TRANSFORMATION MODEL - AOE TRANSFORMATION DIGITAL BUSINESS TRANSFORMATION DEGREE OF ADAPTATION

DIGITAL TRANSFORMATION MODEL - AOE TRANSFORMATION DIGITAL BUSINESS TRANSFORMATION DEGREE OF ADAPTATION

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  • SOCIAL DIGITAL TRANSFORMATION

    DIGITAL BUSINESS TRANSFORMATION

    DE GR

    EE O

    F AD

    AP TA

    TI ON

    TIME

    D I G I T A L T R A N S F O R M A T I O N M O D E L

    W H AT I S D I G I TA L T R A N S F O R M AT I O N ? A S I M P L E E X P L A N AT I O N I N 3 M I N U T E S .

    02

    This curves shows adaptation of the technology by

    society, resp. the customers. It is typical that new

    technology is used only haltingly at first. Once a critical

    mass has been reached, adaptation occurs in waves.

    ARTWORK CREATED BY

    This curve shows the course of technological develop-

    ment. Technological development is always ahead of the

    adaptation by users and companies.

    01 TECHNOLOGICAL DEVELOPMENT

    ADAPTATION OF TECHNOLOGY BY THE CUSTOMERS

    SUPPORTED BY

    This curve is a simplified depiction of the degree of

    adaptation by average companies. Traditionally, this curve

    lags behind social adaptation. If, as is currently the case in

    the digital revolution, the adaptive behavior of the users

    changes very quickly, then the companies are caught off

    guard and fall into obvious arrears. This is what has

    happened in the last 15 years in the digital sector.

    03 ADAPTATION CURVE OF AVERAGE COMPANIES

    „Digital Transformation Model“ by Alain Veuve is licensed under a Creative Commons “Attribution + ShareAlike 4.0 International” license. Based on the work at www.alainveuve.ch/digital-transformation-model.

    04 ADAPTATION CURVE OF DOOMED COMPANIES

    Typically, there are always companies that are unable to adapt

    to a new market environment. The reasons for this can vary:

    e.g. missing market analysis, lack of a will to change, missing

    change management all the way to a stoical “It-has-al-

    ways-been-this-way-we-have-always-done-it-that-way”

    attitude. Digital Transformation is changing markets at an

    ever-increasing pace. These companies will not be able to

    adapt and will drop out of the market sooner or later.