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The Square of the Digital Content:
What content is best suited for each platform?
Andrea Boscaro – Partner The Vortex - @andrea_boscaro
Quality content?
Appropriate content
Listen, don’t ask
Facebook Audience Insights
Listen, don’t ask
Facebook Audience Insights
We are changed
Source: Edelman Trust Barometer, 2016 [link].
We are changed
Trust and Stories
Digital media
The Square of the Digital Content
Long/In-depth
Internet time
Short/Easy
How-to content
Grey zone
The Vortex from Wired Italia
Realtime
FAQs
Pinterest boards
SEO
How-to content
Tutorial videos
Structured data
Long/In-depth
Internet time
Short/Easy
How-to content
Social objects
Grey zone
Realtime
FAQs
Pinterest boards
SEO
FacebookBlogThe Vortex from Wired Italia
Social objects
Animated gifs
Infographics
Animated Infographics
Link. Data gif maker [link]
Google Fusion Tables
Immersive videos
Curated Lists
Long/In-depth
Internet time
Short/Easy
How-to content
Grey zone
Realtime
FAQs
Pinterest boards
SEO
FacebookBlog
Memes, cards
Twitter, Instagram
RTM Storytelling
The Vortex from Wired Italia
Social objects
Cards
Storytelling
Storytelling
Long/In-depth
Internet time
Short/Easy
How-to content
Grey zone
Realtime
FAQs
Pinterest boards
SEO
FacebookBlog
Memes, cards
Twitter, Instagram
RTM Storytelling
Long form Journalism
Mobile
The Vortex from Wired Italia
Social objects
Native advertising
Summing up
Q&A
Thank you for your attentionwww.thevortex.it
@andrea_boscaro
