Precon: Assessing Your Opportunity: What Can You

Sell?Ed Keating

co founder / VP Gov’t Affairs

Agenda•Products

•Data

•Process

What do you have to license? (don’t miss out on anything)

Be thorough…

•Is there a backlist?

•Archives?

•Discontinued products?

Special CasesCrown Jewels

Exclusives

New Products

Acquisitions/Divestitures

I don’t want to license that! (crown jewels)

•We all have our price

•Competitive intelligence

Exclusives

New Products

• incorporate this into your NPD process

•Plan for it – it should not be an afterthought

•Acquisitions/Divestitures

Agenda•Products

•Data

•Process

Managing formats and variations

•ONIX

•XML

•Various ePub formats

•News ml

•prism

Different partners will have differing requirements and

information needs

Audit Data – bibliographic

• Imprint/Brand

•Content Type

• Title

• ISBN/IssN/eISBN

•Product Number

•Copyright Year

•Product Code

•Product Type

•Product Name

•Date Published

•Category

•Author

•Frequency

•Archive size

RIGHTS & RESTRICTIONS

Audit Data - pricing

•Hard Copy

•Electronic •Single User Price

•Site License

•Enterprise wide

Audit Data - artifacts

•Description

•Sample

•Table of Contents

Audit Tools•

•

•

• Webstore software

• Content Management Systems

Agenda•Products

•Data

•Process

How do you manage this process?

Can you staff it?

•Internal Staff or Agent

•Content/Editorial

•IT Staff

•Accounting

Can you update all the licensed content?

•Who is responsible for updating?

•Do they have time to do it?

• Is this an add-on job to be done when they are not busy?

•Can you Redact content?

Is it deliverable to your partners?

• What is their time frame or production window?

Wrap-up

•obligation

•Who owns it?

•Chunk out the work – do it in phases•Resellers

•Ebook vendors

•Aggregated database product vendors

Sleep like a …

Contact Info

Ed Keating

co founder / VP Govt Affairsekeating@cannabiz.media

203-826-8630

ekeating

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