BLOGGING FOR LAWYERS

Paul Conroy

Legal Media 101

Why you should be blogging?

• Build reputation & standing

• Transform into more

quality clients

Roadblocks to blogging

• Lack of time

• Lack of commitment and keeping to a schedule

• I don’t know what I would blog about

• My boss won’t like it

• I will be an easy target for my adversaries

Something to blog about

Find your audience

The key to blogging

Voice

Reasons to do a legal blog

Establish your authority

• Discuss legal issues in the headlines or that you’ve dealt with personally.

• In turn, you’ll gain a reputation amongst legal professionals and the online community at large as an authority in your particular field.

• This will help attract quality clients and impress the ones you already have.

• Lead to other opportunities – ie writing for newspapers, journals, public speaking etc.

Networking

• Blogging allows you to meet other professionals and assist those people you already know

• You manage what you want to talk about

• Gain an audience and build professional associations

• Build your reputation and business credibility

My law firm already has a website…

• But where is the content going to come from?

• Not enough to say the website is online

• Don’t just leave it to someone else to produce the content

• You can control your profile – back of mind or front of mind

• Get deposits in the trust bank – for the bad times

Your competitor is already doing it –or thinking about it

• Adage in PR – if don’t step into that space, some else will

• You shouldn’t complain that you didn’t get credit for that legal win in the courts

• Traditional advertising is dying. Very expensive

• Prospective clients go to Google – enter key words.

• You are missing out on a large percentage of your audience if you don’t build content online.

• Blog provides a platform for forms of promotion.

Think about your next job in your career

It can also improve your job prospects

• You will be asked to appear at legal events –even be a keynote speaker

• Take advantage of “hidden job” market – who might be in the audience? Your next boss?

• Asked to do radio talkback or write for a peer-reviewed legal journal

Tips about the world of blogging:

• Make the most of your niche/field of expertise

• Discover your voice – be genuine/lighthearted/be yourself

• Actions – pick up blog name and domain/ content management system (ie Wordpress)

• Create a schedule/ and stick to it

• Connect with other social media platforms/ get the word out about your blog via Linkedin, Google Plus and Twitter

How can Legal Media 101 help?

• 90 day free trial1

• Guarantee of tangible results2

• After free trial, opt out or take up flat fee service3

How we can help