Blogging Lawyers

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2008 presentation on blogging to the NJ State Bar Association

Text of Blogging Lawyers

  • 1. PRINCETON PHILADELPHIA MARLTON NEW YORK NEWTOWN WWW.NJLABLOG.COM WWW.STARK-STARK.COM October 22, 2008 Richard C. DeLuca Director of Business Development Stark & Stark Blogging Lawyers
  • 2. Who Is Out There?
    • 91% of online Americans have used search engines 107 million people
    • On average more than half of those online use a search engine
    • More than 2/3 of Internet users use search engines a couple of times per week
    • 87% find the information they were looking for through a search engine
  • 3. History
    • Blogging Since 2004
    • E-Newsletter Biz Actions
    • Low visibility on Google / Yahoo / MSN
    • SEO Consultants
    • Existing library of information
  • 4. Goals
    • Increased visibility
    • Reduce SEO costs
    • Draw distinction as an innovator
    • Increase business
  • 5. Our Blogs
  • 6.
  • 7. Choosing A Vendor
    • LexBlog Kevin OKeefe
      • Only person providing blogs for lawyers
      • Active on LMA boards
      • Former practicing attorney
      • - Understood legal marketing
      • Focused on Conversation with public vs. Sales
      • Demonstrated success
      • Cost effective
  • 8. Choosing A Vendor
    • Justia Tim Stanley
      • Co-founder of FindLaw
      • Also a former practicing attorney
        • - Understood legal marketing
      • Understanding on the engineering side
      • Cost effective
      • Demonstrated success / Bob Durst
  • 9.
  • 10. What To Expect
    • Dedication of time to content production
    • Not like the old days
      • Gradual increase in search engine placement
      • 12 to 18 month process
    • Hard work will be rewarded
  • 11. Our Experience
    • Embraced by attorneys over half our firm blogs
      • - 55 Authors
  • 12.
  • 13. Our Experience
    • Integration of blogs and website
    • Great placement on search engines
  • 14.
  • 15.
  • 16. Our Experience
    • New business
      • - Continued annual growth in web-based matters
      • - Steady level of email contact by potential clients
  • 17. Our Experience
    • Media and speaking engagements
  • 18.
  • 19. Our Experience
    • Increased visibility in the marketplace
  • 20.
  • 21. New Media
    • Podcasts
    • Audio
    • Video
  • 22. Audio Podcasting
    • MP3 files
    • iTunes
    • Downloaded or played directly on site
    • Immediately able to comment
    • CDs as handouts
  • 23. Audio Podcasting
    • Seminars
    • News
    • Series
  • 24. Video Podcasting
    • YouTube
    • Vimeo
    • Embedded on your site Emailed links
    • iMovie
  • 25. Lessons Learned
    • With hard work comes great rewards
    • Increased competition
    • Once you start you cant stop
    • Blogging is only one part of a successful BD Program