2008 presentation on blogging to the NJ State Bar Association
Text of Blogging Lawyers
1. PRINCETON PHILADELPHIA MARLTON NEW YORK NEWTOWN WWW.NJLABLOG.COM WWW.STARK-STARK.COM October 22, 2008 Richard C. DeLuca Director of Business Development Stark & Stark Blogging Lawyers
2. Who Is Out There?
91% of online Americans have used search engines 107 million people
On average more than half of those online use a search engine
More than 2/3 of Internet users use search engines a couple of times per week
87% find the information they were looking for through a search engine
3. History
Blogging Since 2004
E-Newsletter Biz Actions
Low visibility on Google / Yahoo / MSN
SEO Consultants
Existing library of information
4. Goals
Increased visibility
Reduce SEO costs
Draw distinction as an innovator
Increase business
5. Our Blogs
6.
7. Choosing A Vendor
LexBlog Kevin OKeefe
Only person providing blogs for lawyers
Active on LMA boards
Former practicing attorney
- Understood legal marketing
Focused on Conversation with public vs. Sales
Demonstrated success
Cost effective
8. Choosing A Vendor
Justia Tim Stanley
Co-founder of FindLaw
Also a former practicing attorney
- Understood legal marketing
Understanding on the engineering side
Cost effective
Demonstrated success / Bob Durst
9.
10. What To Expect
Dedication of time to content production
Not like the old days
Gradual increase in search engine placement
12 to 18 month process
Hard work will be rewarded
11. Our Experience
Embraced by attorneys over half our firm blogs
- 55 Authors
12.
13. Our Experience
Integration of blogs and website
Great placement on search engines
14.
15.
16. Our Experience
New business
- Continued annual growth in web-based matters
- Steady level of email contact by potential clients
17. Our Experience
Media and speaking engagements
18.
19. Our Experience
Increased visibility in the marketplace
20.
21. New Media
Podcasts
Audio
Video
22. Audio Podcasting
MP3 files
iTunes
Downloaded or played directly on site
Immediately able to comment
CDs as handouts
23. Audio Podcasting
Seminars
News
Series
24. Video Podcasting
YouTube
Vimeo
Embedded on your site Emailed links
iMovie
25. Lessons Learned
With hard work comes great rewards
Increased competition
Once you start you cant stop
Blogging is only one part of a successful BD Program
