13 Tips to

SUPERPOWER YOUR

PRODUCT IMAGES

If you run an ecommerce site, then your

Product Pages are the most important pages

for your business!

♯1 IMAGE IS

EVERYTHING

The images on your product pages are the

superheroes of your eCommerce movie

Big & beautiful

♯2

Product images are a very

important part of the

decision making process so

They should focus attention,

reduce distraction and must

be of amazing quality

360 degree 360°

views ♯3

Rotating product images are

a big step beyond a simple

static display and show your

product from every angle.

Responsive, mobile

design

♯4

to optimise the user experience, rich product visualisation on

devices with smaller screens means Your images need to respond to

mobile display navigation such as finger swipe, drag, pinch & zoom.

Deep Zoom

♯5

integrated zoom lets customers examine your product down

to its finest detail, making sure that the right choice is

made at the time of purchase

Highlight product

Features ♯6

Retain the viewer’s attention by pointing out key product

benefits whilst they interact with your product presentation

Product descriptions

♯7

The more the merrier

♯8

Use multiple images, views & product tours to Show a

variety of angles & product context e.g. lifestyle shots.

Make it easy to jump between each view

Spread the word

♯9

Posting, Liking, pinning & Sharing is the social-style

digital-window-shopping trend and your product

images need to be an integral part of it.

Keep Shoppers

Engaged ♯10

Interactive imagery keeps shoppers on your site

longer. A typical shopper may spend only 10

seconds viewing an image, but a 360° image could

extend that time to 15 or 20 seconds.

Call to purchase

♯11

If the image is the superhero of your product page, the

call to purchase is the sidekick. Whether it says ‘add to cart’ or ‘buy now’ it has to be easily recognisable and

compel the customer to act right out of the product view

Need for speed

♯12

Don’t ignore the loading

time of your page!

Large images causing slow

pages are the major

contributing factor to

page abandonment

Let Captain Spin help

unleash the power of

your product images *

* Optional

♯13