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Alexander GaltsowVP Communications and PartnershipsaheadWorks
Leveraging cooperation within the Magento Ecosystem for the greater good
The power of the best eCommerce community in the world
What place do extension developers take?
Over 2,000 companies/individuals from all around the world
Over 9,000 extensions listed at Magento Connect
Not all of them are 100% original
Most of the times it looks like this
Some are nothing more than blunt
copies
“Thou shalt not steal”
Torah
• Poor product quality• Nonexistent technical support• Malicious code
This hurts everyone
• Merchants• System Integrators• Extension developers• Magento as a platform
What can be done?
Magento is taking a huge step forward with the new Magento Connect.
John F. Kennedy
“…ask not what your country can do for you, ask what you can do for your country.”
• Non-profit• Inclusive• Transparent
Association of Magento extension developers?
What could it possibly do?
Promote best coding and technical support practices
• Lead by example
• Walk the extra mile
• Keep it open-source
Adhere to the principles of fair competition
• Be open and transparent
• Concentrate on product
• Don’t spit in the well everyone takes water from
Work with other developers, not against each other
• Compatibility with products developed by others
• Cross-product integrations
• Common development guidelines
Innovate in terms of extension functionality
• Continuously research the market
• Go where no man has gone before
• Take a different approach
Make merchants’ life just a little bit easier
instead of making it harder
It does pay off
By increasing the value of Magento as a platform
We help our individual businesses grow
“In nature, ecosystems are fragile. Everything connected to the ecosystem
must work together for it to thrive.”
Hiroshi Mikitani
• Non-profit• Inclusive• Transparent
Association of Magento extension developers?
@agaltsow
aheadworks.com
Alexander GaltsowVP Communications and PartnershipsaheadWorks
